Since China's reform and opening-up in 1978, Zhejiang province has been one of the country's forerunners in economic, social and political transformation. This book focuses on Zhejiang's rural development and rural governance innovation over the past few decades. The provincial government has formulated favorable policies to facilitate the development of Zhejiang's rural areas since 1978. Zhejiang's farmers, endowed with the spirit of innovation and entrepreneurship, have created a rural development model with farmers as the center of marketization, industrialization and urbanization. This book provides systematic analysis of the reform and development in Zhejiang's rural area as a case study of China's reform and opening-up. It offers some of the best economic and governance practices developed over the past few decades in China's rural areas. It also provides invaluable insights into the future development of China's rural areas.

This book analyzes the industrialization process of Jianshanxia, a mountain village in Zhejiang Province, and its organizational changes since China's reform and opening-up. As a small mountain village far from the city, Jianshanxia Village used its contingent funds to open up a factory collectively owned by the village. At that time, it was common for city dwellers to run a factory in cities but this was still rare in rural areas. The book analyzes how the village could quickly claim a large market share of the domestic electric mosquito incense market. The successful industrialization of the village increased the income of the villagers, improved its appearance and enhanced its collective economic strength. In retrospect, the transformation of this village was a miracle and a typical example of industrialization of township enterprises in China.

Since the reform and opening-up in the late 1970s, Wenzhou City of China's Zhejiang Province has witnessed large-scale institutional change and rapid economic development. This book studies the institutional change and economic development in Wenzhou since China's reform and opening-up. It concludes that the most important characteristic of Wenzhou model is that the city is the first to promote industrialization and urbanization by privatization and marketization in Zhejiang. As privatization and marketization reflect reform, and industrialization and urbanization represent development, Wenzhou model promotes development through economic reform. In the early years of the reform and opening-up, the people of Wenzhou boldly faced the constraints of traditional planned economy, bravely explored the market-oriented reform and opened up a new path to regional economic development. This book also contains the stories of the people of Wenzhou.

The participation of citizens in democratic politics serves as an indicator to measure a country's development, its political modernization and political civilization.To promote citizens' political participation, it is important to have them participate extensively in local governance and exercise their constitutional rights. This book analyses Zhejiang's experience in democratic consultation, hearing, people's proposal solicitation system, television and Internet political consultation, official and citizen dialogue on government websites. It studies how common people can actively participate in politics and manage the public affairs of the country through institutionalized ways and means.

This book is about Gao Village, in Jiangxi province, where the author was born and brought up, leaving when he was twenty-one to study English at Xiamen University. Since emigrating to Australia in 1990, he has returned every year to Gao Village, where his brother still lives. Several accounts of village life in China have been published, but all have been by Western or urban Chinese scholars. Mobo Gao's account is in every sense one from the inside. Though written as an academic work, it does not eschew personal stories and experiences relevant to the themes addressed. These cover a forty-year period and fall into four distinct themes; the village before and after land reform; the commune system; the dismantling of the communes; and the unfolding impact of the market economy, including increased migration to urban areas, from the late 1980s onwards.

Located in the central Zhejiang province, Yiwu is a mountainous region originally inhabited by farmers. The poverty-stricken land left farmers with no option but commercial trading for a living. The city has a long history of being a hub for commercial trade. In the last two decades, the Yiwu international trade market has grown to be the world's largest small commodities market. This book studies the rapid development of 'Yiwu Business Circle' in the past two decades. Based on field research, the book analyzes the 'Yiwu Business Circle' from different levels such as the market system, supporting industry, merchant group and logistics network. The book also reveales the challenges and opportunities posed to 'Yiwu Business Circle' by the Belt and Road Initiative. It explores how the 'Yiwu Business Circle' will contribute to the Belt and Road Initiative by utilizing its strong business, logistics, capital and information flow platform that is established and shared by global manufacturers and merchants.

This publication, produced by FAO and Zhejiang University, examines how rural e-commerce could advance the digital transformation of agri-food systems, including increasing production efficiency, expanding farmers’ market access, improving poverty alleviation, fostering agricultural entrepreneurship, and attracting young generations back to their villages for economic revival and rural revitalization. It is highlighted that an enabling ecosystem with favourable government policies and strategies, public-private partnerships and innovative business models is of great importance to accelerate the development of rural areas in China, and generate larger economic, social and environmental impacts. As the largest developing country in the world, the experience of digital agriculture transformation in China could be shared with other developing countries. The report also discusses some of the challenges encountered and lessons learned during the development of rural e-commerce, as well as the proposals for the way forward.