Enterprises located in rural regions face various challenges in the globalised and digitised world. This book offers comprehensive answers to the question of what makes up the rural enterprise economy in the contemporary business world. It addresses the competitiveness and viability, strategic management and strategic change, and marketing issues for both incumbent and start-up companies in rural regions. The book presents new concepts that shed light on the rural enterprise economy with its entrepreneurs. With a broad range of cases from European regions, the book provides theoretical insights for scholars, practical case-based evidence for lecturers and teachers, and practical knowledge for business practitioners and planning specialists. Academic experts from European universities and research institutes provide compelling answers to this under-researched topic in business studies and economics.

The UK rural economy is worth billions of pounds and rural businesses are rapidly changing and diversifying. This is a guide to best business practice in a rural context which provides a clear analysis of opportunities for diversification.

Though entrepreneurship has been studied for decades, in recent years, the study of “rural entrepreneurship” has emerged as an upcoming subtopic of the area. With the growth and continual ease of utilizing digital technologies to support entrepreneurial activities, these technologies now provide unique opportunities for advancing rural entrepreneurship. Though prior research focused on challenges for IT use in rural areas that specifically investigated investment and management issues, it is important to study all challenges and opportunities involved in this developing area of research. Rural Entrepreneurship and Innovation in the Digital Era is a pivotal reference source that provides vital research on the utilization of digital technologies in rural business ventures. Unlike other references, this book studies the conceptualization process of rural entrepreneurship and innovation with the intention of providing guidelines and support for entrepreneurs. While highlighting topics such as microfinancing, risk management, and rural development, this publication explores innovative practices as well as the methods of IT investment and management. This book is ideally designed for business professionals, entrepreneurs, business researchers, academics, and business students.

"Brings the business planning process alive to help today's agriculture entrepreneurs transform farm-grown inspiration into profitable enterprises. Sample worksheets illustrate how real farm families set goals, research processing alternatives, determine potential markets, and evaluate financing options. Blank worksheets offer readers the opportunity to develop their own detailed, lender-ready business plan and map out strategies" --back cover.

Governments around the globe are promoting co-production and community social enterprise as policy strategies to address the need for local, 21st century service provision but can small communities engage spontaneously in social enterprise and what is the true potential for citizens to produce services? This book addresses a clutch of contemporary societal challenges including: aging demography and the consequent need for extended care in communities; public service provision in an era of retrenching welfare and global financial crises; service provision to rural communities that are increasingly 'hollowed out' through lack of working age people; and, how best to engender the development of community social enterprise organizations capable of providing high quality, accessible services. It is packed with information and evidence garnered from research into the environment for developing community social enterprise and co-producing services; how communities react to being asked to co-produce; what to expect in terms of the social enterprises they can produce; and, how to make them happen. This book is an antidote to the rhetoric of optimistic governments that pronounce co-production as a panacea to the challenges of providing local services and by drawing on the evidence from a 'real-life' international study will make policymakers more savvy about their aspirations for co-production, give service professionals practical strategies for working with communities, fill a gap in the academic evidence about community, as opposed to individual, social enterprise and reassure community members that they can deliver services through community social enterprise if the right partnerships and strategies are in place. Community CoProduction will appeal to students and scholars over a broad range of disciplines including development, entrepreneurship, public and social policy, economics and regional studies.

This book offers a balanced assessment of the dynamics and consequences of the decentralization of power and resources in post- Mao China. The author argues that decentralization has increased tensions amongst ethnic groups and unleashed much competition and emulation among local governments. This book is an authoritative study of an issue that will remain highly visible on China's political agenda for the forseeable future.