Rural Consumer Perceptions of Quality and Price of Apparel and Store Patronage Preferences

Rural Consumer Perceptions of Quality and Price of Apparel and Store Patronage Preferences
Title Rural Consumer Perceptions of Quality and Price of Apparel and Store Patronage Preferences PDF eBook
Author Tanya Alleman Walker
Publisher
Pages 254
Release 1991
Genre Consumers
ISBN

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ITAA Proceedings

ITAA Proceedings
Title ITAA Proceedings PDF eBook
Author International Textile and Apparel Association
Publisher
Pages 330
Release 1991
Genre Clothing and dress
ISBN

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ACPTC Proceedings

ACPTC Proceedings
Title ACPTC Proceedings PDF eBook
Author Association of College Professors of Textiles and Clothing
Publisher
Pages 176
Release 1988
Genre Clothing and dress
ISBN

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Perceived Quality

Perceived Quality
Title Perceived Quality PDF eBook
Author Jacob Jacoby
Publisher Lexington Books
Pages 344
Release 1985
Genre Business & Economics
ISBN

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How Country of Manufacturing and Sweatshop Free Information Affects Online Apparel Consumers' Perceived Quality, Value and Purchase Intention

How Country of Manufacturing and Sweatshop Free Information Affects Online Apparel Consumers' Perceived Quality, Value and Purchase Intention
Title How Country of Manufacturing and Sweatshop Free Information Affects Online Apparel Consumers' Perceived Quality, Value and Purchase Intention PDF eBook
Author Lingyuan Zhang (Textile researcher)
Publisher
Pages 88
Release 2013
Genre Consumer goods
ISBN

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Online consumers are not able to assess the physical product in the prepurchase process. This poses a problem for the consumers, and further affects their purchase behavior. The popularity of sustainability and transparency may provide an opportunity to lessen this kind of uncertainty. The literature review suggests that the country of manufacture and sweatshop free information, as two extrinsic information cues, may has the potential to affect a consumer's perceived quality, perceived value and purchase intention in online shopping context. This study aims to determine how the information regarding country of manufacture and sweatshop free influences consumers' perception of quality, value and patronage intention regarding different price apparel products in the online shopping context. For this study, a 2*2*2 (country of manufacture * sweatshop free * price) experiment was designed and each participant was exposed to one of eight profiles in random order. OLS regression results indicate that country of manufacture don't relate to any of the perceived quality, perceived value and purchase intention. To the contrary, price has a statistical significant effect on all the dependent variables. The sweatshop free label is positively related to the perceived quality and purchase intention, but doesn't affect perceived value. The interaction effect (C*P*S) affects consumers' perceived quality only. Implications, limitations, and scope of further research are also discussed.

Consumers' Perceptions of Quality of Apparel at Fashion Stores

Consumers' Perceptions of Quality of Apparel at Fashion Stores
Title Consumers' Perceptions of Quality of Apparel at Fashion Stores PDF eBook
Author Barbara Jean Hemmerick
Publisher
Pages 212
Release 1985
Genre Clothing and dress
ISBN

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Consumer Perceptions of Apparel Quality

Consumer Perceptions of Apparel Quality
Title Consumer Perceptions of Apparel Quality PDF eBook
Author Karen Elizabeth Wilson
Publisher
Pages 110
Release 1993
Genre Clothing and dress
ISBN

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