Rural Consumer Perceptions of Quality and Price of Apparel and Store Patronage Preferences
Title | Rural Consumer Perceptions of Quality and Price of Apparel and Store Patronage Preferences PDF eBook |
Author | Tanya Alleman Walker |
Publisher | |
Pages | 254 |
Release | 1991 |
Genre | Consumers |
ISBN |
ITAA Proceedings
Title | ITAA Proceedings PDF eBook |
Author | International Textile and Apparel Association |
Publisher | |
Pages | 330 |
Release | 1991 |
Genre | Clothing and dress |
ISBN |
ACPTC Proceedings
Title | ACPTC Proceedings PDF eBook |
Author | Association of College Professors of Textiles and Clothing |
Publisher | |
Pages | 176 |
Release | 1988 |
Genre | Clothing and dress |
ISBN |
Perceived Quality
Title | Perceived Quality PDF eBook |
Author | Jacob Jacoby |
Publisher | Lexington Books |
Pages | 344 |
Release | 1985 |
Genre | Business & Economics |
ISBN |
How Country of Manufacturing and Sweatshop Free Information Affects Online Apparel Consumers' Perceived Quality, Value and Purchase Intention
Title | How Country of Manufacturing and Sweatshop Free Information Affects Online Apparel Consumers' Perceived Quality, Value and Purchase Intention PDF eBook |
Author | Lingyuan Zhang (Textile researcher) |
Publisher | |
Pages | 88 |
Release | 2013 |
Genre | Consumer goods |
ISBN |
Online consumers are not able to assess the physical product in the prepurchase process. This poses a problem for the consumers, and further affects their purchase behavior. The popularity of sustainability and transparency may provide an opportunity to lessen this kind of uncertainty. The literature review suggests that the country of manufacture and sweatshop free information, as two extrinsic information cues, may has the potential to affect a consumer's perceived quality, perceived value and purchase intention in online shopping context. This study aims to determine how the information regarding country of manufacture and sweatshop free influences consumers' perception of quality, value and patronage intention regarding different price apparel products in the online shopping context. For this study, a 2*2*2 (country of manufacture * sweatshop free * price) experiment was designed and each participant was exposed to one of eight profiles in random order. OLS regression results indicate that country of manufacture don't relate to any of the perceived quality, perceived value and purchase intention. To the contrary, price has a statistical significant effect on all the dependent variables. The sweatshop free label is positively related to the perceived quality and purchase intention, but doesn't affect perceived value. The interaction effect (C*P*S) affects consumers' perceived quality only. Implications, limitations, and scope of further research are also discussed.
Consumers' Perceptions of Quality of Apparel at Fashion Stores
Title | Consumers' Perceptions of Quality of Apparel at Fashion Stores PDF eBook |
Author | Barbara Jean Hemmerick |
Publisher | |
Pages | 212 |
Release | 1985 |
Genre | Clothing and dress |
ISBN |
Consumer Perceptions of Apparel Quality
Title | Consumer Perceptions of Apparel Quality PDF eBook |
Author | Karen Elizabeth Wilson |
Publisher | |
Pages | 110 |
Release | 1993 |
Genre | Clothing and dress |
ISBN |