Manual covering all aspects of organizing running events of all distances and sizes.

This is the first book to critically examine the relationship between running events in local, national and international welfare policy, their marketing and management, and the resulting social impacts. Drawing on original empirical research, the book presents a series of illustrative case studies, with each chapter containing take-home messages for sport and events managers looking to improve their professional practice. Developing a new theoretical perspective on running events, the book presents data from around the world, including five European countries, the US and China. It covers different types of events, from big city marathons to community park runs, and new types of events such as path and trail runs, night runs, ultra runs, extreme runs and obstacle runs, presenting a typology of running events that will help shape the future analysis of this rapidly growing sector. The book also examines the market for running events, runners’ socio-demographic profiles, the main management and marketing approaches and techniques used by organisers, and the socio-economic impacts of running events, such as the effect on people’s attitudes and behaviours, organisational planning, city promotion and social interactions. Running events are central to sport at all levels, from grassroots to professional, so this book is essential reading for any student, researcher or practitioner working in sport management, sport development, sport policy, the sociology of sport or event studies.

Ultra running is one of the world's fastest growing sports and in Ian Corless who runs the scene's most influential podcast, ultra-running has the perfect author to chronicle its rise. Running Beyond is a homage to the sport's legendary races, unique, commissioned photography, captures the diverse and striking terrain - from mountail peaks, to jungles and deserts. Through interviews with the legendary athletes of the sport, Running Beyond is the ultimate homage to the ultra-running world. Foreword by record-breaking, world number one, Kilian Jornet (Run or Die).

Ever wanted to run along The Great Wall of China, up the Empire State Building, across the Sahara Desert or join thousands of runners in a major city road race. These running races are included in the list of 500 of the most classic running races in the world.

Explores the social inequality of clinical drug testing and its effects on scientific results Imagine that you volunteer for the clinical trial of an experimental drug. The only direct benefit of participating is that you will receive up to $5,175. You must spend twenty nights literally locked in a research facility. You will be told what to eat, when to eat, and when to sleep. You will share a bedroom with several strangers. Who are you, and why would you choose to take part in this kind of study? This book explores the hidden world of pharmaceutical testing on healthy volunteers. Drawing on two years of fieldwork in clinics across the country and 268 interviews with participants and staff, it illustrates how decisions to take part in such studies are often influenced by poverty and lack of employment opportunities. It shows that healthy participants are typically recruited from African American and Latino/a communities, and that they are often serial participants, who obtain a significant portion of their income from these trials. This book reveals not only how social inequality fundamentally shapes these drug trials, but it also depicts the important validity concerns inherent in this mode of testing new pharmaceuticals. These highly controlled studies bear little resemblance to real-world conditions, and everyone involved is incentivized to game the system, ultimately making new drugs appear safer than they really are. Adverse Events provides an unprecedented view of the intersection of racial inequalities with pharmaceutical testing, signaling the dangers of this research enterprise to both social justice and public health.

Events are a proven route to increasing sales, raising your profile and becoming an expert in your field. That’s why Enterprise Nation has partnered with Eventbrite to offer this free eBook which offers all you need to know to organise and host a successful event of your own. Without too much work and a little smart planning, events can offer big rewards, including: - PR buzz - Project your business as a thought leader - Increase demand for your product/service by educating the market - Generate leads and help close sales - Build a community around your company and increase loyalty Those are just a few of the benefits, and great events can achieve all of the above in one go! From this eBook you’ll learn: - How to pick the right event for your business so it aligns with your goals - Run an event on a limited budget - Promote your event in a few easy steps - Get all the essentials right, so your attendees have a great time - Follow-up to gain even more benefits after the event has finished We hope you enjoy the content and host some wildly successful events!