Time is running out. Massive change is upon us and business to business (B2B) sales organizations are breaking down. The old sales strategies aren't working like they used to-you used to know exactly how to be effective, but now you're not so sure. Competitors have raced ahead and there are only two options left: Embrace the change. Or ignore it and fall behind. Discover the new rules. Inside Rule of 24, authors Robert D. Riefstahl and Daniel J. Conway show you how to not only survive, but thrive and dominate selling software in the new digital landscape. The rules have changed -customers are more educated, resourceful and directive than at any other time in history. Future-proof yourself and your sales team, understand what's coming next and how to deal with it. Inside Rule of 24, you will learn: How to transform your sales process by utilizing the power of extreme personalization > What the Rule of 24 is, and how it changes the way you think about selling How to audit yourself, your industry and learn exactly what your customer is expecting from you How to become a master of all of your selling mediums and crush your competition How to build seamless client interactions that thrill B2B buyers Written for companies who want to prosper and grow in the digital age, this book is your roadmap. After reading Rule of 24, you'll be riding atop the wave of imminent change, instead of helplessly swimming against it. Rule of 24 changes everything.

The Model Rules of Professional Conduct provides an up-to-date resource for information on legal ethics. Federal, state and local courts in all jurisdictions look to the Rules for guidance in solving lawyer malpractice cases, disciplinary actions, disqualification issues, sanctions questions and much more. In this volume, black-letter Rules of Professional Conduct are followed by numbered Comments that explain each Rule's purpose and provide suggestions for its practical application. The Rules will help you identify proper conduct in a variety of given situations, review those instances where discretionary action is possible, and define the nature of the relationship between you and your clients, colleagues and the courts.

When Michael Folio was in his mid-fifties, he was diagnosed with early-onset Alzheimer's. Naturally, he and his wife, Cheryl Levin-Folio, couldn't believe the news. But instead of running away from shock and fear of the unknown that accompanies such a diagnosis, the two let it sink in for a day and then created a plan to fight and do everything in their power to preserve, enhance and lengthen Michael's life. The 24-Hour Rule: Living with Alzheimer's is their positive, energetic, life-changing story. The book will help you care for your loved one with Alzheimer's and care for yourself, an equally essential component for managing the disease. Each chapter contains tips, strategies, and Cheryl's insights and personal experiences, all of which will help those afflicted with this devastating disease-and their caregivers-live from one day to the next with as much peace, enjoyment and dignity as possible. "Michael is demonstrating wonderful results compared to many patients at similar ages and stages of the illness. The menu of activities that Cheryl has assembled along with Michael's optimistic attitude have made this possible. Everything Michael and Cheryl are doing with their dedicated approach can help anyone affected with Alzheimer's. Unlike many books that focus on frightening aspects of future decline, The 24-Hour Rule: Living with Alzheimer's contains a wide range of helpful strategies for living every day to the fullest. I look forward to offering this enthusiastic how-to guide as a resource for all of our patients and families at the USF Health Byrd Alzheimer's Institute!" -Amanda G. Smith, M.D. - Medical Director USF Health Byrd Alzheimer's Institute - University of South Florida Health Byrd Alzheimer's Institute