A prominent consultant reveals secrets to help you influence and persuade others—even when you aren’t in a position of power. We all have occasions in which we want or need to persuade someone of greater clout, prestige, or authority to see things our way. There are books that show how to effect change from a leadership position or how to work with peers within your own organization—but what can you do when you need to exert “upward influence” with decision makers who can help you achieve your goals? In this book, a popular speaker and successful consultant with expertise in grassroots efforts shows which tactics are most successful when you’re the underdog. She also shares real-world stories of everyday people who have achieved persuasion success in politics and business with someone up the food chain, the peer-reviewed science behind their success—as well as insights from those whose minds they changed.

“Analyzing and refuting the common assumptions of anti-Americanism is a critical contribution to the global political debate. Thank goodness for this effort." —UN Ambassador John Bolton, author of Surrender is Not an Option David versus Goliath, the American Revolutionaries, "The Little Engine That Could," Team USA's "Miracle on Ice," the Star Wars Rebel Alliance, Rocky Balboa, the Jamaican bobsled team and the meek inheriting the Earth. Everyone, it seems, loves an underdog. Why is that? We begin life tiny and helpless, at the mercy of those who are bigger and more powerful than us: parents and guardians who tell us what to eat, what to wear, how to behave (even when to sleep and wake up). From childhood into adulthood, we're told what to do by those who wield more power—our parents, teachers, bosses government. So naturally, we have a predisposition to resent the overdogs and root for the little guy. But this tendency, which international political consultant and human rights activist Michael Prell calls “underdogma," can be very dangerous – both to America and to the world at large. In Underdogma, Prell, who has worked world leaders including Israeli Prime Minister Benjamin Netanyahu, the Australian and Canadian prime ministers and the Dalai Lama, explores our love/hate relationship with power within our culture and our politics. Underdogma explains seeming mysteries such as why: •Almost half of Americans blamed President Bush for the attacks of 9/11, even while the American media described the architect of these attacks as “thoughtful about his cause and craft" and “folksy." •Gays and lesbians protest those who protect gay rights (America, Israel), while championing those who outlaw and execute homosexuals (Palestine). •Environmentalists focus their rage on America, even though China is the largest emitter of greenhouse gases. •The United Nations elevates countries such as Sudan to full membership on the UN's Commission on Human Rights, even as the ethnic cleansing of Darfur proceeds. Tracing the evolution of this belief system through human history—ancient Greece to Marxism to the dawn of political correctness—Prell shows what continuing with this collective mindset means for our future. While America and its president increasingly exalt the meek and apologize for their power, America's competitors and enemies are moving in a different direction. China is projected to overtake the U.S. economically by 2027 and is ready to move into the position of hegemon, and radical Islamists are looking to extend their global territory, taking any sign of weakness as a chance to attack. America must return to its founding spirit, and underdogma must stop now—our nation depends on it.

Why do underdogs succeed so much more than we expect? How do the weak outsmart the strong? In David and Goliath Malcolm Gladwell, no.1 bestselling author of The Tipping Point, Blink, Outliers and What the Dog Saw, takes us on a scintillating and surprising journey through the hidden dynamics that shape the balance of power between the small and the mighty. From the conflicts in Northern Ireland, through the tactics of civil rights leaders and the problem of privilege, Gladwell demonstrates how we misunderstand the true meaning of advantage and disadvantage. When does a traumatic childhood work in someone's favour? How can a disability leave someone better off? And do you really want your child to go to the best school he or she can get into? David and Goliath draws on the stories of remarkable underdogs, history, science, psychology and on Malcolm Gladwell's unparalleled ability to make the connections others miss. It's a brilliant, illuminating book that overturns conventional thinking about power and advantage. 'A global phenomenon... there is, it seems, no subject over which he cannot scatter some magic dust' Observer

New York Times bestseller Mike Lupica tackles football! Will Tyler may not be the biggest running back around, but no one can touch him when it comes to hitting the hole and finding the end zone. And no one can match his love of the game. When Will has a football in his hand, life can't touch him--his dad isn't so defeated, his town isn't so poor, and everyone has something to cheer for. All of which does him no good if the football season is canceled. With no funding for things like uniforms and a well-maintained playing field, with every other family moving to find jobs, there just isn't enough money or players for a season. It's up to Will to rally the town and give everyone a reason to believe . . .

The tale that follows is not another clichéd collection of rock'n'roll debaucheries (sorry) nor is it another tired fable of triumph over adversity (you're welcome).It's the story of a half-deaf kid from a tiny, remote village in South Wales who was hailed as a genius by the UK's biggest radio station and headhunted by major record labels, only for the music industry to collapse. It crashed hard, taking with it an entire generation of talented artists who would never now get their shot. CNN called it &‘music's lost decade'.Along the way, there are goodies, baddies, gun-toting label execs, life-saving surgeons, therapy, true love, loyalty, hope, breakdowns, suicidal managers, betrayal, drummers and way too many hangovers. James Kennedy shows that the best lessons are to be learned from good losers. It really is all about the journey.Part memoir, part exposé of the music world's murky underbelly, Noise Damage is emotional, painfully honest, funny, informative and ridiculous. It's also a celebration of the life-changing magic of music.

Newbery Medal-winning author Matt de la Peña’s I Will Save You is a "heartwarming, root-for-the-underdog novel." [SLJ] Kidd is running from his past and his future. No mom, no dad, and there’s nothing for him at the group home but therapy. He doesn’t belong at the beach where he works either, unless he finds a reason to stay. Olivia is blond hair, blue eyes, rich dad. The prettiest girl in Cardiff. She’s hiding something from Kidd—but could they ever be together anyway? Devon is mean, mysterious, and driven by a death wish. A best friend and worst enemy. He followed Kidd all the way to the beach and he’s not leaving until he teaches him a few lessons about life. And Olivia. "A taut psychological novel...[with] intriguing, well-developed characters...[that] will stay with readers."-Booklist "De la Peña skillfully captures the slippery sides of a schizophrenic personality in this heartwarming, root-for-the-underdog novel."-SLJ An Amelia Elizabeth Walden Award Finalist ALA-YALSA Best Book for Young Readers An ALA-YALSA Quick Pick A Junior Library Guild Selection

The executive editor of "Sports Illustrated" and a psychologist join forces to examine the behavior of those involved in professional sports, explaining how athletes can successfully put aside personal trauma on game day and why people love to root for aloser.