ROI Fundamentals ROI Fundamentals is the first of six books in the Measurement and Evaluation Series from Pfeiffer. The proven ROI Methodology--developed by the ROI Institute--provides a practical system for evaluation planning, data collection, data analysis, and reporting. All six books in the series offer the latest tools, most current research, and practical advice for measuring ROI in a variety of settings. ROI Fundamentals outlines the basic ROI Methodology and shows why measuring return on investment is such a valuable process. The book highlights the benefits of implementing an effective ROI model and also reveals the challenges organizations face when incorporating the ROI Methodology. Using real-world examples from international companies, the authors explore the types of organizations that are best suited for the ROI Methodology and suggest the optimal time to implement it. The book also offers step-by-step information for planning an effective ROI evaluation.

Digital Marketing Fundamentals is the first comprehensive digital marketing textbook to cover the entire marketing process. The academic theory behind Digital Marketing, as well as techniques and media, is discussed. Digital Marketing Fundamentals is easy to read and contains many international examples and cases. The Dutch version of this book (Basisboek Online Marketing) has become a standard issue in The Netherlands. In this book, all relevant aspects of digital marketing are addressed: strategic aspects, the use of the Internet for market research, product development and realisation, branding, customer acquisition, customer loyalty and order processing. The book also discusses effective websites and apps, digital analytics and planning, and management. The application of social media and mobile communications is seamlessly integrated into the topics. Digital Marketing Fundamentals is suitable for commercial and management courses in higher education, including universities and business schools, and for professionals working in digital marketing. To request access to the book's online resources, please click here: http://www.digitalmarketing.noordhoff.nl For FAQs: https://www.basisboek-onlinemarketing.nl/faq-lecturers.html

Your essential guide to calculating return on investment. Build and refine your measurement and evaluation skills through ROI Basics, perfect for beginners challenged to implement a comprehensive evaluation process as well as those taking a proactive approach to accountability. Its five-level evaluation framework includes: Level 1: Reaction and Planned Action Level 2: Learning Level 3: Application and Implementation Level 4: Impact Level 5: Return on Investment ROI Basics provides a baseline exploration of ROI for the talent development function and the steps to successful evaluation: evaluation planning, data collection, data analysis, and results optimization. In this second edition, experts Patti and Jack Phillips go deeper into aligning programs to the business, detecting payoff needs, and identifying specific business measures that need to improve. They explore how the process applies beyond training to talent development and suggest how new technologies can influence ROI adoption and implementation in your organization. This updated book offers a review of two essential—and often overlooked—steps in the ROI process: isolating program impact and sustaining momentum.

Return on Investment (ROI) Basics provides a baseline exploration of ROI for both novice and experienced WLP practitioners. Additionally, it includes a review of two essential, often overlooked, steps in the ROI process: communicating results and integrating ROI into an organizations learning programs.

Costs and ROI Costs and ROI is the fifth of six books in the Measurement and Evaluation Series from Pfeiffer. The proven ROI Methodology--developed by the ROI Institute--provides a practical system for evaluation planning, data collection, data analysis, and reporting. All six books in the series offer the latest tools, most current research, and practical advice for measuring ROI in a variety of settings. All costs must be captured for an accurate cost profile. Costs and ROI focuses on developing program costs and the ROI and explains this vital element in the ROI Methodology. The authors show how to capture all costs in order to bring credibility to the analysis. The book outlines the actual ROI calculation and explains the many assumptions and issues that must be considered when calculating the ROI. Costs and ROI presents three effective calculations: the benefit-cost ratio, the ROI percentage, and the payback period. Costs and ROI includes all the challenges and concerns regarding the use of ROI.

The first edition of this completely revised and updated edition of a classic in the field of human resources sold over 60,000 copies worldwide and won the Book of the Year award from the Society for Human Resource Management. This new edition includes two completely new chapters, new examples and techniques, and links to free downloads on the authors' website, www.partners-in-change.com.