It's been known for years that usability testing can dramatically improve products. But with a typical price tag of $5,000 to $10,000 for a usability consultant to conduct each round of tests, it rarely happens. In this how-to companion to Don't Make Me Think: A Common Sense Approach to Web Usability, Steve Krug spells out a streamlined approach to usability testing that anyone can easily apply to their own Web site, application, or other product. (As he said in Don't Make Me Think, "It's not rocket surgery".) Using practical advice, plenty of illustrations, and his trademark humor, Steve explains how to: Test any design, from a sketch on a napkin to a fully-functioning Web site or application Keep your focus on finding the most important problems (because no one has the time or resources to fix them all) Fix the problems that you find, using his "The least you can do" approach By paring the process of testing and fixing products down to its essentials ("A morning a month, that's all we ask"), Rocket Surgery makes it realistic for teams to test early and often, catching problems while it's still easy to fix them. Rocket Surgery Made Easy adds demonstration videos to the proven mix of clear writing, before-and-after examples, witty illustrations, and practical advice that made Don't Make Me Think so popular.

Have you ever wondered, why things get so complicated? Are you tired of how even the simplest of tasks often become a huge undertaking? Well wonder no more.Rocket Science Made Easy is all about "Bringing Simple Back." Rodney's laid-back, humorous outlook on life gives us new hope to get rid of the complicated and simplify our lives.The short stories and quick reads allow us to take a step back and look with new eyes on how we can get back to the basics.Rodney is a great speaker and has a way of communicating to get the point across in a fun and heartfelt approach.We hope this book will leave you laughing, crying or scratching your head. But most of all, we hope you'll say, "It's Not Rocket Science... It's Rocket Science Made Easy."

Five years and more than 100,000 copies after it was first published, it's hard to imagine anyone working in Web design who hasn't read Steve Krug's "instant classic" on Web usability, but people are still discovering it every day. In this second edition, Steve adds three new chapters in the same style as the original: wry and entertaining, yet loaded with insights and practical advice for novice and veteran alike. Don't be surprised if it completely changes the way you think about Web design. Three New Chapters! Usability as common courtesy -- Why people really leave Web sites Web Accessibility, CSS, and you -- Making sites usable and accessible Help! My boss wants me to ______. -- Surviving executive design whims "I thought usability was the enemy of design until I read the first edition of this book. Don't Make Me Think! showed me how to put myself in the position of the person who uses my site. After reading it over a couple of hours and putting its ideas to work for the past five years, I can say it has done more to improve my abilities as a Web designer than any other book. In this second edition, Steve Krug adds essential ammunition for those whose bosses, clients, stakeholders, and marketing managers insist on doing the wrong thing. If you design, write, program, own, or manage Web sites, you must read this book." -- Jeffrey Zeldman, author of Designing with Web Standards

This fully illustrated and highly informative guide is an exciting introduction to the world of wine for anyone who has ever wanted to learn but didn't know where to begin. Rocket science is complicated, wine doesn't have to be! With information presented in an easy, illustrated style, and chock-full of the fool-proof and reliable knowledge of a seasoned oenophile, Wine Isn't Rocket Science is the guide you always wished existed. From how grapes are grown, harvested and turned into wine, to judging the color, aroma, and taste of the world's most popular varietals (wine made from a particular grape), to understanding terroir and feeling confident ordering and serving wine at any occasion, this book explains it all in the simplest possible way. Every page, every piece of information, and every detail is illustrated in charming and informative four-color drawings that explain concepts at a glance. Includes detailed information on a vast array of varietals that will help transform a beginner into a connoisseur.

The Top Ten Bestseller Black holes. DNA. The Large Hadron Collider. Ever had that sneaking feeling that you are missing out on some truly spectacular science? You do? Well, fear not, for help is at hand. Ben Miller was working on his Physics PhD at Cambridge when he accidentally became a comedian. But first love runs deep, and he has returned to his roots to share with you all his favourite bits of science. This is the stuff you really need to know, not only because it matters but because it will quite simply amaze and delight you. 'Let me show you another, perhaps less familiar side of Science; her beauty, her seductiveness and her passion. And let's do it quickly, while Maths isn't looking' - Ben Miller 'This book makes climate change actually seem interesting. Not just important - it's obviously important - but interesting. As a result I bought lots of other books about climate change, something I now regret' - David Mitchell Ben Miller is, like you, a mutant ape living through an Ice Age on a ball of molten iron, orbiting a supermassive black hole. He is also an actor, comedian and approximately one half of Armstrong & Miller. He's presented a BBC Horizon documentary on temperature and a Radio 4 series about the history of particle physics, and has written a science column for The Times. He is slowly coming to terms with the idea that he may never be an astronaut.

Fans of Chris Ferrie's ABCs of Biology, ABCs of Space, and Quantum Physics for Babies will love this introduction to aerospace engineering for babies and toddlers! Help your future genius become the smartest baby in the room! It only takes a small spark to ignite a child's mind. Written by an expert, Rocket Science for Babies is a colorfully simple introduction to aerospace engineering. Babies (and grownups!) will learn about the basics of how lift and thrust make things fly. With a tongue-in-cheek approach that adults will love, this installment of the Baby University board book series is the perfect way to introduce basic concepts to even the youngest scientists. After all, it's never too early to become a rocket scientist! If you're looking for engineer board books, infant science books, or more Baby University board books to surprise your little one, look no further! Rocket Science for Babies offers fun early learning for your little scientist!

This book teaches the reader to build rockets--powered by compressed air, water, and solid propellant--with the maximum possible fun, safety, and educational experience. Make: Rockets is for all the science geeks who look at the moon and try to figure out where Neil Armstrong walked, watch in awe as rockets lift off, and want to fly their own model rockets. Starting with the basics of rocket propulsion, readers will start out making rockets made from stuff lying around the house, and then move on up to air-, water-, and solid propellant-powered rockets. Most of the rockets in the book can be built from parts in the Estes Designer Special kit.