Learn design theory and practical know-how from the award-winning author/design team, Robin Williams and John Tollett! Robin Williams introduced design and typographic principles to legions of readers with her best-selling Non-Designer's book series. Now she and designer/co-author John Tollett take you to the next level of creative design with practical advice and lessons in composition, visual impact, and design challenges. Presented in Robin and John's signature style—writing that is so crystal clear, it's accessible to absolutely anyone—and illustrated with hundreds of full-color design examples, the ideas in this book tackle design theory, visual puns, and layout and graphics strategies for real-world projects. Developing designers will appreciate the authors' imaginative approach and well-chosen examples. Discover practical and effective design principles and concepts—and how to apply them to virtually any project. Learn why some designs are attention-getting and others are not. Learn how to choose just the right look—corporate or casual, classic or trendy—for specific types of projects, such as business cards, letterhead and envelopes, newsletters and brochures, logos, advertising, and more. Test your design acumen by comparing before-and-after examples. Find a wealth of inspiration for your own design projects. Gain insight into the design process by studying the work of guest designers, who offer their personal commentary and insights.

Over the course of the last several years, the DIY market has exploded spawning magazines, books, movies and fueling the growth of the online, handmade marketplace. In Robin Williams Handmade Design Workshop: Create Handmade Elements for Digital Designs, best-selling author Robin Williams and Carmen Sheldon take designers away from their computers and show them, step-by-step, how to use traditional artist's tools to create handmade elements for their digital artwork. The authors provide a wealth of new ideas to jump-start creativity and get graphic designers thinking in new ways. Each how-to is illustrated with tons of photos to show how to use paints, inks, textures, modeling pastes, and more to create handmade materials that can then be scanned in and used to create one-of-a-kind print projects or web sites. Examples of finished projects and Web sites are featured throughout the book to provide both instruction and inspiration for designers to use in their own projects.

Robin Williams DVD Design Workshop provides a clear, accessible introduction to the world of DVD menu design and authoring. If you're an amateur video artist, home-movie buff, or professional designer, you can use this book as a great introduction to learning how to create DVDs for your personal use or professional projects. John Tollett, David Rohr, and Robin Williams make it easy by presenting necessary technical information and design inspiration in the classic informal and friendly style that has made Robin's books continual best-sellers. Robin Williams DVD Design Workshop provides all of the information you need to understand the DVD authoring process and to get started with your own DVD projects. You'll learn about the advantages of the DVD format, applications of DVD technology, hardware requirements, and the pros and cons of various consumer vs. prosumer DVD authoring tools. The book also includes overviews of leading Mac and PC DVD authoring software tools, such as iDVD, MyDVD, DVD Studio Pro, DVD Producer and more. To get you inspired, the authors include examples of successful (and sometimes unusual) DVD interface designs from professional designers and major Hollywood studios. Valuable outsource resources for packaging and distributing your own DVD are also included.

Creating a Web site is easy. Creating a well-crafted Web site that provides a winning experience for your audience and enhances your profitability is another matter. It takes research, skill, experience, and careful thought to build a site that maximizes retention and repeat visits.

Defines page layout and design principles and explains how to use space, color, and type to create dynamic-looking documents and Web pages.

Here is your new author's guide to writing winning book proposals and query letters. Learn how to find free media publicity by selling solutions to universal problems. The samples and templates of proposals, query letters, cover letters, and press kits will help you launch your proposed book idea in the media long before you find a publisher. Use excerpts from your own book proposal's sample chapters as features, fillers, and columns for publications. Share experiences in carefully researched and crafted book proposals and query or cover letters. Use these templates and samples to get a handle on universal situations we all go through, find alternatives, use the results, take charge of challenges, and solve problems--all in your organized and focused book proposals, outlines, treatments, springboards, and query or cover letters.

The first professional book to explore and analyze digital storytelling across interactive media and genres-this book examines how digital storytelling draws on classic narrative techniques and utilizes interactive digital technologies to create today's entertainment.Digital Storytelling explains key strategies for conveying narrative through digital technologies, based on personal experience and numerous case studies, providing project managers, interactive content designers, and writers with the tools necessary for planning a successful interactive project, including ideas for product development and conceptualization. Detailed planning processes for all types of interactive projects are discussed, including videogames, massively multiplayer online games, the Internet, interactive TV, cross-media productions, smart toys, virtual reality, immersive environments, wireless devices, kiosks, and DVDs. The book also covers topics such as: structure, characters and emotions; tackling projects for children; finding work and staying employed; and more.Miller has written Digital Storytelling for the professional and the student, and details what interactive content developers and project managers need to know in a clear, enthusiastic manner.