In the marketing world, communication ideas are revered for their magical ability to affect how consumers behave towards brands. Despite this, they are poorly understood. How many types are there? What are their characteristics? How should you use them? And what makes a good one? Most marketers simply cannot answer these questions. Rigorous Magic answers these questions, bringing science to the art of ideas. Jim Taylor and Steve Hatch dispel the myths around communication ideas and create a practical ‘road map’ for marketers to select which types are best for their brand to compete. Only through a rigorous process of cataloguing and evaluation can ideas truly be understood - and the right ones selected to change consumer behaviour in today’s global, multi-channel marketing world.

Lara Prior-Palmer was seeking the unknown. In search of adventure aged nineteen, she entered the world's toughest horse race - a 1000km. ride through extreme conditions in the Mongolian wilderness.

A comprehensive illustrated reference guide with more than 400 entries on the subjects of magic and alchemy.

Celestia and her warriors are back! Now a wife and mother, Queen Celestia is enjoying a hundred years of peace, or so she thought. When war breaks out in a neighboring kingdom, she and her warriors make their way to the home of the Oracle to figure out why. They discover the prophecy was not completely fulfilled, and they must embark on another quest to finish what they started. But, can they do so before the stars that were once aligned fall?

The intertwining of magic and sexuality has long been a source of fascination, intrigue, and controversy across cultures and throughout history. This book delves into the complex relationship between magic and sex, exploring how these two primal forces intersect, influence each other, and shape human experience. Drawing upon a multidisciplinary approach that incorporates insights from anthropology, psychology, folklore, and esoteric traditions, this book seeks to unravel the mysteries surrounding the enchantment of desire. It examines the role of magic in shaping sexual practices, beliefs, and taboos, as well as its impact on individual and collective perceptions of eroticism, intimacy, and power dynamics. Through an exploration of mythological narratives, historical accounts, and contemporary practices, this book illuminates the ways in which magic has been used to enhance sexual pleasure, attract partners, and navigate the complexities of romantic relationships. It also delves into the darker aspects of magical sexuality, including the use of love spells, aphrodisiacs, and sexual rituals for manipulation, control, and exploitation. Furthermore, this book investigates the psychological and spiritual dimensions of sexual magic, examining its potential for personal transformation, healing, and transcendence. It explores the concept of sexual energy as a potent force for creativity, spiritual awakening, and the cultivation of ecstatic states of consciousness. Finally, this book reflects on the ethical considerations and moral implications surrounding the practice of sexual magic, addressing issues of consent, boundaries, and the responsible use of power. It calls for a nuanced and holistic understanding of the intersection of magic and sexuality, one that recognizes both the potential for liberation and empowerment, as well as the risks of exploitation and harm.

From Chekhov to Maugham to William Carlos Williams, doctors have long given voice to their unique perspectives through literature. Writer, M.D. celebrates this rich tradition with a collection of fiction and nonfiction by today’s most beloved physician-writers, including, • Abraham Verghese, on the lost art of the physical exam • Pauline Chen, on the bond between a med student and her first cadaver • Atul Gawande, on the ethical dilemmas of a young surgical intern • Danielle Ofri, on the devastation of losing a patient • Ethan Canin, on love, poetry, and growing old These essays and stories illuminate the inner lives of men and women who deal with trauma, illness, mortality, and grief on a daily basis. Read together, they provide a candid, moving, one-of-a-kind glimpse behind the doctor’s mask.

'This delightful book connects mathematical concepts in a dozen areas to magic tricks. Expositions of the mathematics precede description and analysis of the tricks. The expositions are too short for in-depth learning; the intent is to give sophomores a taste of the content and ideas of later mathematics courses. Each chapter features exercises on the mathematics, and students can have fun practicing the tricks.'Mathematics MagazineTeixeira and Park present over 60 different magic tricks while introducing students to high-level math areas. Readers will learn really interesting ideas that will better prepare them for future courses and help them finding areas they might want to study deeper. And as a 'side effect' students will learn amazing magic tricks, century-old secrets, and details from famous magicians and mathematicians.The material was written to quickly present key concepts in several mathematical areas in direct way. Little or no proficiency in math is assumed. In fact, students do not require any Calculus knowledge. And since chapters are almost independent from each other, this book also work as introduction to several other courses.Topics covered include mathematical proofs, probability, abstract algebra, linear algebra, mathematical computing, number theory, coding theory, geometry, topology, real analysis, numerical analysis and history of math.