Imagine learning product design from the originator of NERF and TWISTER, toy and game brands that have generated over $8 billion in sales. Could you gain business insights from someone whose company stormed the cutthroat music industry as an outsider and who now has a Grammy award, two CMA Song of the Year awards, and forty-six charted singles on the country and pop music charts? How would you like to pick the brain of a rule breaker who put his dyslexia to good use and formed a learning company that has given the gift of literacy to over 500,000 students all over the world? Now what if all three of those people were the same man? Reyn Guyer is among the most successful creative professionals of our time. He creates products, learning systems, musicals, companies, children’s stories and songs, and more. In Right Brain Red, he shares seven ideas that have worked for him throughout his blockbuster career in multiple creative fields. Reyn provides more than mere advice, because Right Brain Red isn’t just another business book. It’s a way to create and recognize opportunity, inspiring readers who want to make their own ideas a reality.

Presents a set of basic exercises designed to release creative potential and tap into the special abilities of the brain's right hemisphere.

"Transformative...[Taylor's] experience...will shatter [your] own perception of the world."—ABC News The astonishing New York Times bestseller that chronicles how a brain scientist's own stroke led to enlightenment On December 10, 1996, Jill Bolte Taylor, a thirty-seven- year-old Harvard-trained brain scientist experienced a massive stroke in the left hemisphere of her brain. As she observed her mind deteriorate to the point that she could not walk, talk, read, write, or recall any of her life-all within four hours-Taylor alternated between the euphoria of the intuitive and kinesthetic right brain, in which she felt a sense of complete well-being and peace, and the logical, sequential left brain, which recognized she was having a stroke and enabled her to seek help before she was completely lost. It would take her eight years to fully recover. For Taylor, her stroke was a blessing and a revelation. It taught her that by "stepping to the right" of our left brains, we can uncover feelings of well-being that are often sidelined by "brain chatter." Reaching wide audiences through her talk at the Technology, Entertainment, Design (TED) conference and her appearance on Oprah's online Soul Series, Taylor provides a valuable recovery guide for those touched by brain injury and an inspiring testimony that inner peace is accessible to anyone.

New York Times Bestseller An exciting--and encouraging--exploration of creativity from the author of When: The Scientific Secrets of Perfect Timing The future belongs to a different kind of person with a different kind of mind: artists, inventors, storytellers-creative and holistic "right-brain" thinkers whose abilities mark the fault line between who gets ahead and who doesn't. Drawing on research from around the world, Pink (author of To Sell Is Human: The Surprising Truth About Motivating Others) outlines the six fundamentally human abilities that are absolute essentials for professional success and personal fulfillment--and reveals how to master them. A Whole New Mind takes readers to a daring new place, and a provocative and necessary new way of thinking about a future that's already here.

In The Left Brain Speaks, but the Right Brain Laughs, physicist Ransom Stephens explains the interesting and often amusing tale of how the human brain works. Using understandable metaphors and easy to follow language, Stephens gives readers of any scientific level an introduction to neuroscience and shows them how things like creativity, skill, and even perception of self can grow and change by utilizing the body’s most important muscle. Fans of Bill Nye and Neil deGrasse Tyson will love Stephens’ down to earth attitude and those interested in science will appreciate his thoughtful explanations of scientific terms. The Left Brain Speaks, but the Right Brain Laughs is the perfect gift for anyone who wants to know what’s going on inside their head and how they can use that knowledge to make themselves the best humans they can be.

Renowned business gurus Al and Laura Ries give a blow-by-blow account of the battle between management and marketing—and argue that the solution lies not in what we think but in how we think There's a reason why the marketing programs of the auto industry, the airline industry, and many other industries are not only ineffective, but bogged down by chaos and confusion. Management minds are not on the same wavelength as marketing minds. What makes a good chief executive? A person who is highly verbal, logical, and analytical. Typical characteristics of a left brainer. What makes a good marketing executive? A person who is highly visual, intuitive, and holistic. Typical characteristics of a right brainer. These different mind-sets often result in conflicting approaches to branding, and the Ries' thought-provoking observations—culled from years on the front lines—support this conclusion, including: Management deals in reality. Marketing deals in perception. Management demands better products. Marketing demands different products. Management deals in verbal abstractions. Marketing deals in visual hammers. Using some of the world's most famous brands and products to illustrate their argument, the authors convincingly show why some brands succeed (Nokia, Nintendo, and Red Bull) while others decline (Saturn, Sony, and Motorola). In doing so, they sound a clarion call: to survive in today's media-saturated society, managers must understand how to think like marketers—and vice versa. Featuring the engaging, no-holds-barred writing that readers have come to expect from Al and Laura Ries, War in the Boardroom offers a fresh look at a perennial problem and provides a game plan for companies that want to break through the deadlock and start reaping the rewards.

Are you a list maker or a doodler? Do you identify more with your logical left brain or your creative right brain? Each side of your brain is in charge of different functions. People use both sides of their brains equally—but what can your decisions and the way you learn reveal about how your brain works? Find out with fun quizzes and fascinating facts exploring the left and right brain!