This book explores the history, meaning, and sociological implications of awareness campaigns, seeing them as personal displays of compassion in a culture where empathy is a by-word for authenticity. It also highlights how charities use awareness campaigns to reach their audience, and the transformation of charity into a commercial enterprise.

Explores the hidden costs of the pink ribbon as an industry and analyzes the social impact on women living with breast cancer -- the stereotypes and the stigmas.

This book analyses the emotional message of Hungarian folksongs from a Cultural Linguistic perspective, employing a wide range of empirical devices. It combines theoretical notions with analytical devices and has a multidisciplinary essence: it relies on the latest Cultural Linguistic findings, employing spatial semantics, cognitive linguistics, cognitive psychology and ethnography. The book addresses key questions including: How is nature conceptualized by a folk cultural group? How are emotions and other mental states expressed via nature imagery with respect to metaphors and construal schemas? The author argues that folksongs reflect the Hungarian peasant communities’ specific treatment of emotions, captured in an underlying cultural schema ‘reservedness.’ This schema is grounded in principals of morality and tradition, and governs the various levels of representation. The main topics discussed are related to two core issues: cultural metaphors and cultural schemas of construal in folksongs. It provides a detailed example, based on over 1000 folksongs, of how a cultural group’s cognition can be analyzed and better understood through a representative corpus-based linguistic approach. The research is also pioneering in constructing a comprehensive analysis framework adapted to folk poetry, and offers an example of how cultural conceptualizations can be investigated in various discourse types. Last but not least, the book offers insights into the work of Hungarian linguists and folklorists concerning cultural conceptualizations, which have largely been unavailable in English.

Wonder, mysticism, heartache, and joy are the stones that set the path to one girl's journey as her destiny unfolds. In the village of Huanan, in medieval China, the deity that rules is the Great Huli Jing. Though twelve-year-old Li Jing's name is a different character entirely from the Huli Jing, the sound is close enough to provide constant teasing-but maybe is also a source of greater destiny and power. Jing's life isn't easy. Her father is a poor tea farmer, and her family has come to the conclusion that in order for everyone to survive, Jing must be sacrificed for the common good. She is sold as a bride to the Koh family, where she will be the wife and nursemaid to their three-year-old son, Ju'nan. It's not fair, and Jing feels this bitterly, especially when she is treated poorly by the Koh's, and sold yet again into a worse situation that leads Jing to believe her only option is to run away, and find home again. With the help of a spider who weaves Jing a means to escape, and a nightingale who helps her find her way, Jing embarks on a quest back to Huanan--and to herself.

This volume explores the conditions under which women are empowered, and feel entitled, to make the health decisions that are best for them. At its core, it illuminates how the most basic element of communication, voice, has been summarily suppressed for entire groups of women when it comes to control of their own sexuality, reproductive lives, and health. By giving voice to these women’s experiences, the book shines a light on ways to improve health communication for women. Bringing together personal narratives, key theory and literature, and original qualitative and quantitative studies, the book provides an in-depth comparative picture of how and why women’s health varies for distinct groups of women. Organized into four parts—historical influences on patient and provider perceptions, breast cancer the silence and the shame, make it taboo: mothering, reproduction, and womanhood, and sex, sexuality, relational health, and womanhood—each section is introduced with a brief synthesis and discussion of the key questions addressed across the chapters.

Jennie C. Benedict's The Blue Ribbon Cook Book represents the very best in the tradition of southern regional cooking. Recipes for such classic dishes as Parker House rolls, lamb chops, corn pudding, Waldorf salad, and cheese and nut sandwiches are nestled among longtime local favorites such as apple butter, rice pudding, griddle cakes, and Benedictine, the cucumber sandwich spread which bears Benedict's name. Throughout the cookbook, Benedict's delightful voice shines. Once the most famous caterer in Louisville, Benedict also operated a celebrated tearoom and soda fountain and trained with Fannie Farmer at the Boston Cooking School. Five editions of Benedict's famous cookbook have been published, and her aim in sharing her recipes was simple; as she mentions in the preface, "I have tried to give the young housekeeper just what she needs, and for more experienced ones, the best that can be had in the culinary art." As a creative entrepreneur, Benedict had a significant influence on the local culture and foodways. Her sweet and savory dishes were the stars of many Derby parties, and yet she placed equal emphasis on simple luncheon and dinner recipes to satisfy the needs of home cooks. While her popular dishes graced genteel tables all over the Bluegrass, Benedict's chicken salad sandwiches, sold from a pushcart, offered Louisville children the first school lunches in the city. This new edition of The Blue Ribbon Cook Book welcomes new generations of readers and cooks—those who remember wearing white gloves and eating delicate tea sandwiches at the downtown department store as well as those who want to make satisfying regional classics such as blackberry jam cake like grandmother used to make. Food writer Susan Reigler introduces the story of Benedict's life and cuisine.

First published in 1995. Routledge is an imprint of Taylor & Francis, an informa company.