Although the art of rhetoric is central to the practice of politics it also plays an important role in civic and private life. Using Aristotelian notions of ethos, pathos and logos, this collection offers engaging discussions on everything from Prime Minister's Questions and Welsh devolution to political satire and the rhetoric of cultural racism.

Through a rhetorical analysis, this book explores how the parties in a coalition government create a united public front while preserving their distinct identities. After proposing an original framework based on the ‘new rhetoric’ of Kenneth Burke, the author charts the path from the inconclusive outcome of the 2010 UK general election and the formation of the Conservative-Liberal Democrat coalition to the dissolution of the partnership in the run-up to May 2015. In doing so, she sheds valuable light on the parties’ use of rhetoric to manage the competing dynamics of unity and distinctiveness in the areas of higher education, constitutional reform, the European Union and foreign policy. This unique and highly-accessible analysis will be of interest to a wide audience, including scholars and students of rhetoric, British politics and coalition studies.

This book examines the political oratory, rhetoric and persona of Margaret Thatcher as a means of understanding her justifications for ‘Thatcherism’. The main arenas for consideration are set piece speeches to conference, media engagements, and Parliamentary orations. Thatcher’s rhetorical style is analysed through the lens of the Aristotelian modes of persuasion (ethos, pathos, logos). Furthermore, the classical methods of oratorical engagement (deliberative, epidictic, judicial) are employed to consider her style of delivery. The authors place her styles of communication into their respective political contexts over a series of noteworthy issues, such as industrial relations, foreign policy, economic reform, and party management. By doing so, this distinctive book shines new light on Thatcher and her political career.

This engaging and original study, by one of Britain's leading scholars of rational choice theory, explores the course of British parliamentary politics over the last 150 years. McLean marries an appealing combination of social science and analytical narrative history to the great turning points in British politics - the Repeal of the Corn Law; the Victorian crisis of the Liberal and Conservative Parties; the Irish Question and Lloyd George's solution to it; the New Liberal origins of the welfare state; the politics of race and empire under Chamberlain and Powell; and the politics of 'there is no alternative' under Margaret Thatcher.

This book brings together a team of specialists to explore why some left-wing politicians are able to communicate their message effectively, whereas others struggle to connect with the public. To address this question, it analyses the rhetoric and narratives employed by figures from British and Welsh Labour, the Green Party, the Scottish National Party and the radical left, as well as the anti-austerity movement. In doing so, the collection offers insights into why the performances of political actors such as Carwyn Jones and Nicola Sturgeon resonate with a wide audience, whereas some - like Jeremy Corbyn - have limited appeal beyond the party faithful. The volume provides an accessible examination of the language and ideas of the UK left, while offering a novel perspective on the challenges currently facing the Labour Party. It will therefore appeal to a wide readership, including scholars and students of rhetoric, ideology, political leadership, and British politics.

Tracing the history of political rhetoric in nineteenth-century America and Britain, Andrew W. Robertson shows how modern election campaigning was born. Robertson discusses early political cartoons and electioneering speeches as he examines the role of each nation's press in assimilating masses of new voters into the political system. Even a decade after the American Revolution, the authors shows, British and American political culture had much in common. On both sides of the Atlantic, electioneering in the 1790s was confined mostly to male elites, and published speeches shared a characteristically Neoclassical rhetoric. As voting rights were expanded, however, politicians sought a more effective medium and style for communicating with less-educated audiences. Comparing changes in the modes of in the two countries, Robertson reconstructs the transformation of campaign rhetoric into forms that incorporated the oral culture of the stump speech as well as elite print culture. By the end of the nineteenth century, the press had become the primary medium for initiating, persuading, and sustaining loyal partisan audiences. In Britain and America, millions of men participated in a democratic political culture that spoke their language, played to their prejudices, and courted their approval. Today's readers concerned with broadening political discourse to reach a more diverse audience will find rich and intriguing parallels in Robertson's account.

This book offers much-needed insight into the Oxford and Cambridge Unions and the important role they have played in nineteenth-century British political culture. Despite this role, or perhaps for that very reason, the Unions have received very little scholarly attention as to their political activities. This study will focus particularly on debating practices through which their members became knowledgeable of the parliamentary way of doing politics. More significantly, it uses the original Union records as primary research material to show that they also had unique political practices of their own. Presenting a detailed analysis of their debates, the book argues that the Unions should be appreciated as independent political arenas, not mere extensions of Westminster politics.