Reward and Punishment in Human Learning: Elements of a Behavior Theory provides a different approach to the study of reward and punishment, emphasizing what is learned when a response is rewarded and how does this differ from what is learned when a response is punished. This book discusses the distortions in impressions of success, accuracy in recall of reward and punishment, and determinants of outcome-recall. The role of open-task attitudes in motor learning, effects of isolated punishments, and structural isolation in the closed-task situation are also elaborated. This publication is intended for psychologists, but is also helpful to teachers, executives, prison officials, psychotherapists, and parents.

Criticizes the system of motivating through reward, offering arguments for motivating people by working with them instead of doing things to them.

In How and Why People Change Dr. Ian M. Evans revisits many of the fundamental principles of behavior change in order to deconstruct what it is we try to achieve in psychological therapies. All of the conditions that impact people when seeking therapy are brought together in one cohesive framework: assumptions of learning, motivation, approach and avoidance, barriers to change, personality dynamics, and the way that individual behavioral repertoires are inter-related.