Review of the Literature on Strategies to Develop Hispanic Business
Title | Review of the Literature on Strategies to Develop Hispanic Business PDF eBook |
Author | Armando R. Triana |
Publisher | |
Pages | 26 |
Release | 1984 |
Genre | Hispanic American business enterprises |
ISBN |
Review of the Literature on Hispanic Business
Title | Review of the Literature on Hispanic Business PDF eBook |
Author | Armando R. Triana |
Publisher | |
Pages | 50 |
Release | 1984 |
Genre | Hispanic American business enterprises |
ISBN |
Strategies for Hispanic Business Development
Title | Strategies for Hispanic Business Development PDF eBook |
Author | Richard G. Arellano |
Publisher | |
Pages | 12 |
Release | 1984 |
Genre | Hispanic American business enterprises |
ISBN |
An Initial Set of Hispanic Business Development Strategies
Title | An Initial Set of Hispanic Business Development Strategies PDF eBook |
Author | Armando R. Triana |
Publisher | |
Pages | 26 |
Release | 1984 |
Genre | Hispanic American business enterprises |
ISBN |
Hispanic Review of Business
Title | Hispanic Review of Business PDF eBook |
Author | |
Publisher | |
Pages | 76 |
Release | 1987 |
Genre | Hispanic American business enterprises |
ISBN |
The Rise of the Hispanic Market in the United States
Title | The Rise of the Hispanic Market in the United States PDF eBook |
Author | Louis E. V. Nevaer |
Publisher | Routledge |
Pages | 290 |
Release | 2015-06-03 |
Genre | Business & Economics |
ISBN | 1317454812 |
Not only are Hispanics the largest minority group in the United States, but Mexico is fast becoming our major trading partner, surpassing even Japan. In fact, the U.S. now has the fourth largest Spanish-speaking population in the world, after Mexico, Spain, and Argentina. How has this demographic group transformed the U.S. into a bi-lingual nation within the span of a generation? Why do Hispanics resist assimilation and insist on speaking Spanish in public life? And how can businesses effectively reach the emerging Hispanic consumer market with its estimated puchasing power of USD1 trillion by 2010? These questions constitute the single-most important marketing challenge for corporate America in the twenty-first century. This book examines the Hispanic worldview and how it informs people's economic decisions, both in the United States and across North America. It challenges the viewpoint that American culture will soon dominate its NAFTA trading partners, looks carefully at the market for Hispanic goods in the U.S. and the market for our goods throughout the Spanish-speaking world, and shows how marketeers are now reaching the Hispanic community domestically. The information and insights found here are essential for teachers, students, and professionals in the fields of international finance and world trade, as well as almost all areas of business, marketing, and strategic planning.
Hispanic Marketing
Title | Hispanic Marketing PDF eBook |
Author | Felipe Korzenny |
Publisher | Routledge |
Pages | 521 |
Release | 2017-06-14 |
Genre | Business & Economics |
ISBN | 1317422295 |
Hispanic Marketing: The Power of the New Latino Consumer focuses on using cultural insights to connect with Latino consumers. Now in its third edition, the book provides marketers with the skills necessary to perform useful Hispanic market analysis and thus develop effective integrated marketing communication strategies. Brought to you by three leaders in the field of Hispanic Marketing, this third edition now includes: twenty-seven new case studies which emphasize digital marketing applications theories and discussions on recent changes to Hispanic culture and society concepts of social identity, motivation, cognitive learning, acculturation, technology adaptation and the influence of word of mouth in relation to the Hispanic market a brand new companion website for course instructors with PowerPoint slides, videos, testbank questions and assignment examples Replete with marketing strategies that tap into the passion of Hispanic consumers, this book is the perfect companion for anyone specializing in Hispanic marketing who aims to build a meaningful connection between their brand and target markets.