"Making Sweatshops reveals the inexorable movement towards an open trading system, the shifting alignments of actors pushing for or opposing openness, and, most centrally, how trade policy promotes the globalization of apparel production, filling a gap in our understanding of these dynamics."—Richard P. Appelbaum, coauthor of Behind the Label: Inequality in the Los Angeles Apparel Industry "A detailed examination of the role that trade policy plays in the process of globalization. Rosen provides a meticulous historical analysis of the textile/apparel industry, one of the world's most globalized industries and one of its most hot-button issues."—Stephen Cullenberg, coauthor of Transition and Development in India "Rosen shows how politics have always shaped the trade agenda from beginning to end, and she presents a most compelling case that if trade and the global economy are to foster justice and equality for the people of our world, we will need to rewrite the existing rules of global trade."—Charles Kernaghan, director of the National Labor Committee "This book delves deep into the industry's trade journals, congressional testimony, newspaper accounts, and economic and political scholarship of the last fifty-five years to tell the story of U.S. trade policy and the decline of labor standards in the apparel industry. This patient and voluminous examination systematically reveals, for the first time, how the U.S. sacrificed its apparel workers on the altar, first of the anti-Communist crusade, and then of free trade ideology."—Robert J.S. Ross, PhD, Professor of Sociology and Director, International Studies Stream, Clark University "Making Sweatshops is, in part, a history of the apparel and textile industries in the U.S. and the world. But it is much more than that. It is also about power and globalization. Rosen explains how the former shapes the latter, and how workers around the world suffer because of it. Activists, policy makers, consumers--anyone interested in understanding why sweatshops exist--should read this book."—Bruce Raynor, President, Union of Needletrades, Industrial and Textile Employees (Unite) "Rosen convincingly demonstrates that it is the transnational corporations rather than the consumers, and certainly rather than the workers, who benefit from trade liberalization, whose rules the lobbyists for these very coporations more or less write for supine politicians. This is a book in the great tradition of solid scholarship allied with deep commitment to the cause of global economic justice."—Leslie Sklair, author of Globalization: Capitalism and its Alternatives

This volume includes the full proceedings from the 1988 Academy of Marketing Science (AMS) Annual Conference held in Montreal, Canada. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.