In the world of web design, if one wants to create a successful web site, one needs an effective content strategy. Return on Engagement shows web designers and developers how to implement an effective content strategy and how to stay ahead in the rapidly changing industry of web design. It presents best practices in terms of web design through a marketing function: content strategy, SEO, social media marketing, and success measurement to help web designers implement a strategy that ensures success for the site they are building. Return on Engagement shows web designers and developers how to not just design an aesthetically pleasing, functional website. This book shows those professionals how to implement marketing strategies and analysis into their website, thus ensuring its success. Nearly 3 years since the previous edition published, new best practices have been formed. Tools in which web developers use to analyze website metrics have advanced. New social media networks and communities have cropped up. New research in how audiences read and receive content has been done, subsequently refining best digital marketing practices. Return on Engagement features a step-by-step breakdown of how to use new tools, techniques, and technologies. The new edition also includes updated case studies of industry leaders who implement best practices on projects. Return on Engagement also features a regularly updated companion site that offers readers sample content, easy sharing tools, and web-based resources to help measure marketing viability of web properties.

Elizabeth Lane is one lucky woman. She has it all-money, fame, a satisfying career and a devoted fiancé. Her humble beginnings are all but obscured, but she isn't the kind of woman Senator Henry Lovinggood wants for his son, Richard. Senator Lovinggood plans to make Richard the President of the United States; he'll need a woman from a wealthy, powerful family by his side. Ten years ago the senator broke Richard and Elizabeth up, but this time it won't be so easy, for Elizabeth wants to know what might have been. This time she'll fight back, a struggle which ultimately leads to kidnapping and attempted murder and alienates her from the man of her dreams.

In Return Engagements artist and critic Việt Lê examines contemporary art in Cambodia and Việt Nam to rethink the entwinement of militarization, trauma, diaspora, and modernity in Southeast Asian art. Highlighting artists tied to Phnom Penh and Sài Gòn and drawing on a range of visual art as well as documentary and experimental films, Lê points out that artists of Southeast Asian descent are often expected to address the twin traumas of armed conflict and modernization, and shows how desirable art on these themes is on international art markets. As the global art market fetishizes trauma and violence, artists strategically align their work with those tropes in ways that Lê suggests allow them to reinvent such aesthetics and discursive spaces. By returning to and refashioning these themes, artists such as Tiffany Chung, Rithy Panh, and Sopheap Pich challenge categorizations of “diasporic” and “local” by situating themselves as insiders and outsiders relative to Cambodia and Việt Nam. By doing so, they disrupt dominant understandings of place, time, and belonging in contemporary art.

Previously appeared in the anthology Royal Bridesmaids. A delightful novella from #1 New York Times bestselling author Stephanie Laurens. Everyone's eyes are on a royal couple, but there is more behind the scenes than they'll ever know. Lady Nell Daughtry is certain her sister will be a perfect princess, if only she gets the reluctant bride safely to the church to marry Prince Frederick of Lautenberg. But what she doesn't know is that, in the wedding party, she's been paired with her former fiancé, Robert Knightly … and now she'll be face-to-face with the man who walked away.

"Betrayal, greed, and sex." --Publishers Weekly New York Times bestselling author Mary B. Morrison's thrilling tale of a love triangle, lives at a crossroads, and the price of secrets. . . After her high school sweetheart joined the military, Mona Lisa Ellington thought she'd never love again. So she settled for a man who cherished her--and made his living hurting others. Yet she prayed her fiancé would one day return. Mona Lisa's classmate, Katherine Clinton, knew she'd marry her high school sweetheart and live happily ever after. But when he left for the military, she had to make new plans for her and their son. Still, Katherine dreamed of the day her fiancé would return. William Lincoln joined the military to make his grandfather proud. He never imagined he would be gone so long. Or that his selfish proposal to two women would be the least of his problems. . .because all three would soon face the consequences of too much deception.. . . "Mix dirty red drama, relationship scandals, suspense, love and you get my girl Mary B. Morrison." --Vickie Stringer

The United States faces an increasingly turbulent world. The risk of violent conflict and other threats to international order presents a vexing dilemma: should the United States remain the principal guarantor of global peace and security with all its considerable commitments and potential pitfalls––not least new and costly military entanglements––that over time diminish its capacity and commitment to play this vital role or, alternatively, should it pull back from the world in the interests of conserving U.S. power, but at the possible cost of even greater threats emerging in the future? Paul B. Stares proposes an innovative and timely strategy—“preventive engagement”—to resolve America’s predicament. This approach entails pursuing three complementary courses of action: promoting policies known to lessen the risk of violent conflict over the long term; anticipating and averting those crises likely to lead to costly military commitments in the medium term; and managing ongoing conflicts in the short term before they escalate further and exert pressure on the United States to intervene. In each of these efforts, forging “preventive partnerships” with a variety of international actors, including the United Nations, regional organizations, nongovernmental organizations, and the business community, is essential. The need to think and act ahead that lies at the heart of a preventive engagement strategy requires the United States to become less shortsighted and reactive. Drawing on successful strategies in other areas, Preventive Engagement provides a detailed and comprehensive blueprint for the United States to shape the future and reduce the potential dangers ahead.