How do generals - and business strategists - outwit their opponents? Where do designers and artists get their inspiration from? How can all of us 'pump up the originality' and steer our thinking off the standard, well-worn tracks? Everyone, as the French philosopher René Descartes pointed out long ago, thinks. That's the easy bit. The harder part, and what this book is really about, is how to make your thinking original and effective. And here the problem is that too often we don't really engage the gears of our brain, don’t really look at issues in an original or active way, we just respond. Like computers, inputs are processed according to established rules and outputs are thus largely predetermined. Yet that’s not what makes us human and that’s not where the big prizes in life are to be found. In the third millennium, we need to think a bit more - not less! And so the focus in this book is on practical suggestions about ways to think better... on thinking strategies that each have their own style, applications and benefits.

Author's note -- Preface -- Dreaming, not doing -- The upside of dreaming -- Fooling our minds -- The wise pursuit of our dreams -- Engaging our nonconscious minds -- The magic of WOOP -- WOOP your life -- Your friend for life -- Acknowledgments -- Notes -- Index

THE MILLION-COPY BESTSELLER If you can change your mind you can do anything. Why do we refresh our wardrobes every year, renovate our kitchens every decade, but never update our beliefs and our views? Why do we laugh at people using computers that are ten years old, but yet still cling to opinions we formed ten years ago? There's a new skill for the modern world that matters more than raw intelligence - the ability to change your mind. To have the edge we all need to develop the flexibility to unlearn old beliefs and adapt when the evidence and the world changes before us. Told through fascinating stories, informed by cutting-edge research and illustratedwith amazing insights from Adam Grant's conversations with people such as Elon Musk, Hilary Clinton's campaign team, top CEOs and leading scientists, this is the ultimate guide to keeping your thinking fresh, learning when to question your ideas and update your own opinions, and how to inspire those around you to do the same.

Everyone has a worldview. How did we get it? How is it formed? Is it possible by persuasion and logic to change one's worldview? In Rethinking Worldview, writer and worldview teacher J. Mark Bertrand has a threefold aim. First, he seeks to capture a more complex, nuanced appreciation of what worldviews really are. Then he situates worldviews in the larger context of a lived faith. Finally, he explores the organic connections between worldview and wisdom and how they are expressed in witness. Bertrand's work reads like a conversation, peppered with anecdotes and thought-provoking questions that push readers to continue thinking and talking long after they have put the book down. Thoughtful readers interested in theology, philosophy, and culture will be motivated to rethink their own perspectives on the nature of reality, as well as to rethink the concept of worldviews itself.

Rethinking Thought takes readers into the minds of 30 creative thinkers to show how greatly the experience of thought can vary. It is dedicated to anyone who has ever been told, "You're not thinking!", because his or her way of thinking differs so much from a spouse's, employer's, or teacher's. The book focuses on individual experiences with visual mental images and verbal language that are used in planning, problem-solving, reflecting, remembering, and forging new ideas. It approaches the question of what thinking is by analyzing variations in the way thinking feels. Written by neuroscientist-turned-literary scholar Laura Otis, Rethinking Thought juxtaposes creative thinkers' insights with recent neuroscientific discoveries about visual mental imagery, verbal language, and thought. Presenting the results of new, interview-based research, it offers verbal portraits of novelist Salman Rushdie, engineer Temple Grandin, American Poet Laureate Natasha Trethewey, and Nobel prize-winning biologist Elizabeth Blackburn. It also depicts the unique mental worlds of two award-winning painters, a flamenco dancer, a game designer, a cartoonist, a lawyer-novelist, a theoretical physicist, and a creator of multi-agent software. Treating scientists and artists with equal respect, it creates a dialogue in which neuroscientific findings and the introspections of creative thinkers engage each other as equal partners. The interviews presented in this book indicate that many creative people enter fields requiring skills that don't come naturally. Instead, they choose professions that demand the hardest work and the greatest mental growth. Instead of classifying people as "visual" or "verbal," educators and managers need to consider how thinkers combine visual and verbal skills and how those abilities can be further developed. By showing how greatly individual experiences of thought can vary, this book aims to help readers in all professions better understand and respect the diverse people with whom they work.

Knowing your users stimulates your imagination and helps you create more exciting and effective design solutions. But there is a problem: the normal conception of "the user" is incomplete and based on outdated notions. These notions of simple, direct relationships between people and products are no longer valid in today's complex, technologically interconnected world. This fun and practical book with a set of cards will change the way readers think about users. Rethinking Users introduces a radical new approach that questions some of our most fundamental ideas about the nature of user experience. It points to new opportunities to create products and services that help users in new ways. The book includes a deck of user archetype cards and step-by-step team activities for unlocking new user-centered thinking and design inspiration. For designers, design researchers, strategists, innovators, product managers, and entrepreneurs in almost any field.

Discover how creativity depends on inside-the-box thinking-that's right, not outside the box-and a new perspective on creative thinking.