Rethink Creativity teaches you and your team how to start constructing a creative mindset by allocating time to change up your daily routine. It will help you rediscover the passion you felt your first day on the job! Not only will leaders and managers be able to benefit from proven strategies, thought-provoking questions, and effective training techniques, but as you move through the book, you'll start enjoying your work more, be a better leader, and find new ways to be creative, curious, and innovative every day.

If you think doing consistently great creative work inevitably leads to long hours, chaos and burnout, we have just one thing to say: Rethink. Rethink your priorities. Rethink your approach. And rethink your product in the process. Rethink is a one-word business plan for any company in the creative arts—from advertising, to design, to publishing, architecture or software development. Rethink is also one of the world’s most consistently awarded advertising and design agencies. Headquartered far off the beaten track in Vancouver, Rethink has been radically breaking rules for two decades, proving that you can do work that gets the world’s attention, without sacrificing efficiency and a balanced life. Now, for the first time, Rethink offers you a how-to manual of their 55 best tools for creating a sustainable, successful creative culture—tools that will help you inspire your people, boost your bottom line and take your creative product to the next level. Tried, true, constantly tweaked and consistently proven, these tools are simple and effective ways to inspire teams, boost creativity and cut through the bullshit at every stage of the process. Rethink’s step-by-step plan is radical, refreshing and relatable to any business striving for creative excellence.

Trade Tips from one of the country's leading creative agencies If you think doing consistently great creative work inevitably leads to long hours, chaos and burnout, we have just one thing to say:Rethink.Rethink your priorities.Rethink your approach. And rethink your product in the process.Rethink is a one-word business plan for any company in the creative arts - from advertising, to design, to publishing, architecture or software development.Rethink is also one of the world's most consistently awarded advertising and design agencies. Headquartered far off the beaten track in Vancouver, Rethink has been radically breaking rules for two decades, proving that you can do work that gets the world's attention, without sacrificing efficiency and a balanced life.Now, for the first time, Rethink offers you a how-to manual of their 55 best tools for creating a sustainable, successful creative culture - tools that will help you inspire your people, boost your bottom line and take your creative product to the next level. Tried, true, constantly tweaked and consistently proven, these tools are simple and effective ways to inspire teams, boost creativity and cut through the bullshit at every stage of the process. Rethink's step-by-step plan is radical, refreshing and relatable to any business striving for creative excellence.

Despite more than half a century of psychological research on creativity we are still far from a clear understanding of the creative process, its antecedents and consequences and, most of all, the ways in which we can effectively support creativity. This is primarily due to a narrow focus on creative individuals isolated from culture and society. Rethinking Creativity proposes a fundamental review of this position and argues that creativity is not only a psychological but a sociocultural phenomenon. This edited volume aims to relocate creativity from inside individual minds to the material, symbolic and social world of culture. It brings together eminent social and cultural psychologists who study dynamic, transformative and emergent phenomena, and invites them to conceptualise creativity in ways that depart from mainstream definitions and theoretical models existing in past and present literature on the topic. Chapters include reflections on the relationship between creativity and difference, creativity as a process of symbolic transformation, the role of apprenticeships and collaboration, the importance of considering materiality and affordances in creative work, and the power of imagination to construct individual trajectories. The diverse contributions included in this book offer readers multiple pathways into the intricate relationship between mind, culture, and creativity, and invite them to rethink these phenomena in ways that foster creative action within their own life and the lives of those around them. It will be of key interest to both social and cultural psychologists, as well as to creativity researchers and those who, as part of their personal or professional life, try to understand creativity and develop creative forms of expression.

Highly creative thinkers are good at seeing connections. By enhancing your ability to see connections, you can enhance your creativity. Based on this observation, a solid theory and the latest neuroscience, this exercise book is for people who want to become better creative thinkers. This book gives you: 52 exercises to enhance your creativity Opportunity to think, rethink and think again Fun training for your brain Hands-on training in generating ideas Fun for everybody age 6-99 Creative Thinker's Rethink Book trains your ability see and make connections - the underlying mechanism that helps you to think creatively. The exercises in this book forces you to go beyond the obvious - to think and rethink - again and again. It is not a theory book. It's a hands-on exercise book to boost your creativity and innovative thinking. Working with these exercises will help you to come up with fresh thinking, original ideas and unexpected innovative solutions. You can use this book as a creative morning booster, a warm up before working creatively, for everyday creativity training or just as a fun activity. The exercises can be used at home, at school, in the design studio, in the office or in the agency. Creativity is for everybody!

"A brilliant and groundbreaking argument that innovation and progress are often achieved by revisiting and retooling ideas from the past rather than starting from scratch--from The Guardian columnist and contributor to The Atlantic, "--Baker & Taylor.

Discover how creativity depends on inside-the-box thinking-that's right, not outside the box-and a new perspective on creative thinking.