This reference book provides a straightforward information resource for the electricity purchaser on how to successfully utilize retail wheeling. Covered in detail are the steps by which the retail wheeling process is implemented, as well as what role agents, marketers and brokers play.

The electricity industry is undergoing profound fundamental changes, and the rate of change has been rapidly escalating in recent years. America's conventional regulated electric utility structure of vertically integrated monopolies with franchised service territories and guaranteed rates of return on investment is being abandoned in the new climate of deregulation and competition. Any fundamental shift in structure brings uncertainty, confusion, and fear.