Retail and Marketing Channels (RLE Retailing and Distribution)
Title | Retail and Marketing Channels (RLE Retailing and Distribution) PDF eBook |
Author | Srinivas K. Reddy |
Publisher | Routledge |
Pages | 345 |
Release | 2012-10-02 |
Genre | Business & Economics |
ISBN | 1136245723 |
Retailer’s buying power has significantly increased in recent years as a result of a process of market concentration. As vertical relationships in marketing channels have strengthened their influence over the shape of the industry, the producer-distributor relationship has become more central to an understanding of both marketing practice and the conduct and performance of consumer goods industries. This comprehensive and detailed book covers the theory and practice of national and international retail and marketing channels. It provides a structural overview of the producer-distributor relationship as well as analyses of specific aspects of channel control and management. Finally, the book assesses the implications of new developments in the evolution of marketing channels. First published 1989.
Retail and Marketing Channels
Title | Retail and Marketing Channels PDF eBook |
Author | Luca Pellegrini |
Publisher | |
Pages | 326 |
Release | 2013 |
Genre | |
ISBN |
Retail and Marketing Channels (Rle Retailing and Distribution)
Title | Retail and Marketing Channels (Rle Retailing and Distribution) PDF eBook |
Author | Srinivas K. Reddy |
Publisher | Routledge |
Pages | 345 |
Release | 2012-08-09 |
Genre | Marketing channels |
ISBN | 0415540399 |
Retailer's buying power has significantly increased in recent years as a result of a process of market concentration. As vertical relationships in marketing channels have strengthened their influence over the shape of the industry, the producer-distributor relationship has become more central to an understanding of both marketing practice and the conduct and performance of consumer goods industries. This comprehensive and detailed book covers the theory and practice of national and international retail and marketing channels. It provides a structural overview of the producer-distributor relationship as well as analyses of specific aspects of channel control and management. Finally, the book assesses the implications of new developments in the evolution of marketing channels. First published 1989.
Marketing Geography (RLE Retailing and Distribution)
Title | Marketing Geography (RLE Retailing and Distribution) PDF eBook |
Author | Ross Davies |
Publisher | Routledge |
Pages | 316 |
Release | 2012-10-02 |
Genre | Business & Economics |
ISBN | 1136246282 |
This book is concerned with the spatial aspects of the distributive trades. It provides a comprehensive insight into the relationship between consumer demand and retail supply in the context of both recent business trends and increasing planning controls. It unites a wide variety of theories and techniques to the practical problems confronting businessmen and planners and draws together the findings of a vast research literature on the geography of retailing. Extensive comparisons are drawn between conditions in North America and Western Europe. Originally published 1976. ‘A valuable and welcome undergraduate textbook.’ Environment and Planning ‘Recommended unreservedly to managers and planners in the distributive trades and to all those who are concerned with the implications of current trends in the provision of shopping facilities.’ Retail Distribution and Management
Retailing (RLE Retailing and Distribution)
Title | Retailing (RLE Retailing and Distribution) PDF eBook |
Author | Larry O'Brien |
Publisher | Routledge |
Pages | 196 |
Release | 2012-10-02 |
Genre | Business & Economics |
ISBN | 1136245790 |
This textbook provides an up-to-date, comprehensive and fully integrated treatment of retailing as a) and industry, b) a force shaping social attitudes and contemporary culture, and c) a force for change in modern townscapes. Unlike other texts which focus on specific topics, this book provides a treatment of retailing which will appeal to geographers, economists, planners and social scientists. First published 1991.
Handbook of Research on Distribution Channels
Title | Handbook of Research on Distribution Channels PDF eBook |
Author | Charles A. Ingene |
Publisher | Edward Elgar Publishing |
Pages | 608 |
Release | 2019 |
Genre | Business & Economics |
ISBN | 0857938606 |
Distribution channels are the most complex element of the marketing mix to fully grasp and to profitably manage. In this Handbook the authors present cutting-edge research on channel management and design from analytical, conceptual, and empirical perspectives. The breadth of this Handbook makes it appropriate for use in a doctoral course on distribution channels, or as a knowledge-broadening resource for faculty and researchers who wish to understand types of channels research that are outside the scope of their own approach to distribution.
Retail and Channel Marketing
Title | Retail and Channel Marketing PDF eBook |
Author | Sandro Castaldo |
Publisher | Edward Elgar Publishing |
Pages | 420 |
Release | 2020-10-30 |
Genre | Business & Economics |
ISBN | 1789903661 |
Now in its second edition, this updated text explores the contemporary trends in retail and channel marketing. Disentangling the complexity of channel marketing issues, it offers a systematic overview of the key concepts and intricacies of the subject and provides a holistic approach to retail and channel marketing.