The Content Formula
| Title | The Content Formula PDF eBook |
| Author | Liz Bedor |
| Publisher | |
| Pages | 104 |
| Release | 2015-11-26 |
| Genre | |
| ISBN | 9780997050806 |
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The Content Formula answers the biggest question currently on marketer's minds: what is the ROI of content marketing?This book provides a step by step guide for marketers, and is divided into three parts: how to build the business case for content marketing, how to find the budget to establish a new content marketing program, and how to measure content marketing success in business terms.