Do you dream of starting your own restaurant? Venturing into the restaurant business is the popular choice of many prospective entrepreneurs today. Yet of all the eateries cropping up at a rapid pace, only a few survive! The 3rd Edition includes two new chapters, more articles and several other updates. Discover how to manage risks associated with the business and make well informed choices for your startup. * If you simply wish to get a reality check on the trade, use this book as a primer. * If you are a serious entrepreneur looking to realise your restaurant dream, this book will help you develop a roadmap. * If you are a hospitality student or academician keen to revisit your understanding, this book will serve as a reference source. I have packed in information on the nuts and bolts of the restaurant industry as well as techniques to handle money, marketing, manpower and operational issues. I have shared proven techniques and strategies honed by hospitality professionals over decades, many of which I've used when conceptualizing and developing several food businesses. Whether you are a businessman with no knowledge of restaurants, a practising professional or an industry student, this book will help you avoid painful mistakes and do it right the first time....

Venturing into the restaurant business is the popular choice of many prospective entrepreneurs today. Yet of all the eateries cropping up at a rapid pace, only a few survive! Discover how to manage risks associated with the business and make well informed choices for your startup.

The classic book on the subject, first published in 1978, is now revised and updated for the 21st century entrepreneur! This book covers it all-from selecting a location and creating a business plan to managing employees and controlling inventory, and everything in between. It's the perfect book for the armchair dreamer or the go-getter who has the energy and capital to make it happen.

In the updated and revised edition of The CompleteRestaurateur, Elizabeth Lawrence shows how restaurant ownership can be a possible, profitable dream-if you carefully plan for success. Whether it's a chic bistro, a retro luncheonette, or an A-list restaurant, this is your indispensable guide to opening a business and staying in business. Fully stocked with in-depth profiles of successful and well-known restaurants, along with revealing anecdotes, this invaluable sourcebook tells you everything you need to know to turn your dream of restaurant ownership into a lucrative reality, including: * How to match your restaurant to a profitable market * Drawing up a realistic business plan * How to generate high-profile publicity without spending a dime * The importance of a well-designed kitchen How to hire and keep a qualified professional staff Plus: * Crucial checklists, shopping lists, guidelines, and helpful advice fromsuccessful restaurateurs * Restaurant Web sites and a list of essential online resources

REVISED AND UPDATED THIRD EDITION. "Owning a B&B is the dream of many...By giving you the tools to help make your operation a success my hope is that within a short time you will be able to live your dream." More and more people are considering downshifting. Buying a property that can pay for its upkeep and give you a comfortable lifestyle is a popular option. Not only has the interest grown in becoming a B&B proprietor, so has the interest by the public in the B&B as a viable short-break option. With this rise in popularity, however, come expectations, and this is where this book comes in. It will help you: * DETERMINE WHO YOUR CUSTOMERS ARE; * MANAGE THE NECESSARY FINANCIAL TOOLS; * READY YOUR HOUSE FOR B&B OR HELP YOU BUY OR BUILD A NEW ONE; * SUCCESSFULLY MARKET YOUR PROPERTY; * ENSURE YOU MAKE A PROFIT FROM YOUR ENTERPRISE. / In short, everything you need to know to make your B&B a truly special place to stay! This book has been written for would-be and current B&B owners. It can be used as a short course giving invaluable insights for the experienced and inexperienced alike.

"This book covers all aspects of the restaurant business -- from initial startup, to building up a loyal trade and -- crucially -- putting yourself in your customers' shoes."--Cover.