This book will show you how anyone can be persuaded to do anything. Geoff Burch has written a book that will change almost everything you ever believed about business and selling. Combining the quick wit of a stand up comedian with the serious thoughtfulness of a psychoanalyst, he explains the value and power of persuasion - a verbal martial art that, if used correctly will always give you the outcome you desire in your business dealings. Resistance is Useless will show you how to: Change anyone's opinion on any subject. Transform a lynch mob into your most devout supporters. Avoid wasting thousands of pounds on customer care while your accounts department is threatening to pulp your customer's fingers with a hammer. Understand how a perfect product demonstration can get you hurled into the street by security. Sell tanks to Genghis khan. Readership: General Business, customer service and sales.

Elias Canetti is a key thinker in the trend towards the renewal of social theory for the 21st century. He is increasingly being recognised in the social and political sciences for the seminal text, Crowds and Power (1960). While this work can sometimes be criticised for its alleged anti-historicity, anti-modernism, fixation on death, and a dark vision of humankind, Crowds and Power can, in fact, be interpreted as a study and a critique of the mono-dimensionality and the obsessiveness of power. In Canetti's own words, it is an attempt 'to find the weak spot of power' and, ultimately, an invitation to recognise and explore the endless richness of human transformations. Elias Canetti and Social Theory argues that the alleged anti-modernism of Canetti actually makes him more contemporary than many contemporary social-political thinkers. It deals with key concepts within socio-political theory including: commands, increase, resistance, and commonality. Each of these ideas is connected with real, lived social realities making this book a compelling argument for Canetti's crucial relevance today.

In the long-running debate about whether tobacco-smoking is a habit or an addiction, this book is surely the last word. Here, the notion that it's a drug addiction is systematically torn apart, and smoking is emphatically re-defined as a Compulsive Habit, which hypnotherapy can shut down. Cravings are proven to be unrelated to nicotine, and Nicotine Replacement is denounced as a bogus therapy. This lively and irreverent book will be a delight to readers who have issues with the pharmaceutical industry and the medical establishment. This therapist has attitude!

Webworks typography / written by Jason Mills ; design, Interactivist designs / Daniel Donnelly -- Gloucester, Mass. : Rockport, C1999 192 p. : col. ill. ; 28 cm.

This book explains how UHF tags and readers communicate wirelessly. It gives an understanding of what limits the read range of a tag, how to increase it (and why that might result in breaking the law), and the practical things that need to be addressed when designing and implementing RFID technology. Avoiding heavy math but giving breadth of coverage with the right amount of detail, it is an ideal introduction to radio communications for engineers who need insight into how tags and readers work. New to this edition: • Examples of near-metal antenna techniques • Discussion of the wakeup challenge for battery-assisted tags, with a BAT architecture example • Latest development of protocols: EPC Gen 1.2.0 • Update 18000-6 discussion with battery-assisted tags, sensor tags, Manchester tags and wakeup provisions Named a 2012 Notable Computer Book for Computer Systems Organization by Computing Reviews The only book to give an understanding of radio communications, the underlying technology for radio frequency identification (RFID) Praised for its readability and clarity, it balances breadth and depth of coverage New edition includes latest developments in chip technology, antennas and protocols

March 1978 saw the first ever transmission of Douglas Adams' The Hitchhiker's Guide to the Galaxy on BBC Radio 4; the beginning of a cult phenomenon. March 2020 marks the 42nd anniversary of that first transmission – 42 being the answer, of course, to the Ultimate Question of Life, the Universe, and Everything. To mark the occasion, Pan Macmillan are bringing back into print The Hitchhiker's Guide to the Galaxy: The Original Radio Scripts with a brand-new introduction from Simon Jones. The collection also includes the previously 'lost' Hitchhiker script from the 25th anniversary edition, 'Sheila's Ear' and the original introductions by producer Geoffrey Perkins and Douglas Adams. This collection, which is a faithful reproduction of the text as it was first published in 1985, features all twelve original radio scripts – Hitchhiker as it was written and exactly as it was broadcast for the very first time. They include amendments and additions made during recordings and original notes on the writing and producing of the series by Douglas Adams and Geoffrey Perkins. For those who have always loved Douglas Adams, as well as for his new generation of fans, these scripts are essential reading and a must-have piece of Adams memorabilia. This special anniversary edition will sit alongside reissued eye-catching editions of the five individual Hitchhiker books coming in May 2020: The Hitchhiker's Guide to the Galaxy, The Restaurant at the End of the Universe, Life, the Universe and Everything, So Long, and Thanks for All the Fish and Mostly Harmless.