A new edition of the best selling textbook in anthropological methods. Includes new examples, new material on text analysis, rapid ethnography, computers in the field, and other topics.

A new edition of the best-selling textbook in anthropological methods. It includes new examples, new material on text analysis, rapid ethnography, computers in the field, and an expanded bibliography.

The Handbook of Methods in Cultural Anthropology, now in its second edition, maintains a strong benchmark for understanding the scope of contemporary anthropological field methods. Avoiding divisive debates over science and humanism, the contributors draw upon both traditions to explore fieldwork in practice. The second edition also reflects major developments of the past decade, including: the rising prominence of mixed methods, the emergence of new technologies, and evolving views on ethnographic writing. Spanning the chain of research, from designing a project through methods of data collection and interpretive analysis, the Handbook features new chapters on ethnography of online communities, social survey research, and network and geospatial analysis. Considered discussion of ethics, epistemology, and the presentation of research results to diverse audiences round out the volume. The result is an essential guide for all scholars, professionals, and advanced students who employ fieldwork.

Research Methods in Anthropology is the standard textbook for methods classes in anthropology. Written in Russ BernardOs unmistakable conversational style, his guide has launched tens of thousands of students into the fieldwork enterprise with a combination of rigorous methodology, wry humor, and commonsense advice. Whether you are coming from a scientific, interpretive, or applied anthropological tradition, you will learn field methods from the best guide in both qualitative and quantitative methods.

Preparing for field research: Anthropology and social science; The foundations of social research; Anthropology and the experimental method; Sampling; Choosing research problems, sites, ad methods; The literature search; Collecting data: Participant observation; Taking and managing field notes; Unstructured and semistructured interviewing; Structured interviewing; Questionnaires and survey research; Direct, reactive observation; Unobtrusive observation; Analyzing data: Qualitative analysis; Coding and codebooks for quantitative data; Univariate statistics: describing a variable; Bivariate analysis; testing relationships; Multivariate analysis; Appendixes; References; Name index; Subjectr index.

How is culture 'lived'? What are the best ways of investigating cultural life? This book offers practical guidance for researching cultural studies.