Research Methods is an essential guide to carrying out a research project. Each of the focused chapters introduces and explains an aspect of social research to readers who may have no experience or knowledge of this subject. The emphasis is on ‘how to do’ various different methods, how to decide which is the most appropriate, and how to analyse the data. The book also includes examples of good practice from a range of social science disciplines.

A concise, straightforward overview of research design and analysis, helping readers form a general basis for designing and conducting research The practice of designing and analyzing research continues to evolve with advances in technology that enable greater technical analysis of data—strengthening the ability of researchers to study the interventions and relationships of factors and assisting consumers of research to understand and evaluate research reports. Research Design and Analysis is an accessible, wide-ranging overview of how to design, conduct, analyze, interpret, and present research. This book helps those in the sciences conduct their own research without requiring expertise in statistics and related fields and enables informed reading of published research. Requiring no background in statistics, this book reviews the purpose, ethics, and rules of research, explains the fundamentals of research design and validity, and describes how to select and employ appropriate statistical techniques and reporting methods. Readers gain knowledge central to various research scenarios, from sifting through reports of meta-analyses and preparing a research paper for submission to a peer-reviewed journal to discussing, evaluating, and communicating research results. This book: Provides end-to-end guidance on the entire research design and analysis process Teaches readers how to both conduct their own research and evaluate the research of others Offers a clear, concise introduction to fundamental topics ideal for both reference and general education functions Presents information derived from the author’s experience teaching the subject in real-world classroom settings Includes a full array of learning tools including tables, examples, additional resource suggestions, complete references, and appendices that cover statistical analysis software and data sets Research Design and Analysis: A Primer for the Non-Statistician is a valuable source of information for students and trainees in medical and allied health professions, journalism, education, and those interested in reading and comprehending research literature.

Offering updated references, questions for reflection, the latest case studies, and current advice relating to data protection and storage, this second edition of Enhancing Practice through Classroom Research provides an accessible introduction to understanding and improving teaching and learning through a process of reflection, research, and action. Divided into five parts, this self-study action research approach emphasises the positive aspects of enhancing practice and reflects how this can lead to higher levels of teacher autonomy and agency. With the addition of a chapter dedicated to the links between action research and well-being, this book provides a step-by-step guide to beginning your own research and covers topics such as: Identifying an area of professional concern or interest Exploration of educational values Developing a better understanding of practice Thinking critically about educational practices Finding a research methodology Drawing on the authors’ new experiences of working with second level, third level, and postgraduate educators, as well as their work designing postgraduate programmes in the field of critical reflection and self-study action research, this friendly guide provides a straightforward approach to classroom research. It is the perfect resource for all student and practising teachers looking for support in classroom research, as well as those wanting to pursue effective professional development or further studies in an area of interest.

Quantitative Psychological Research: A Student's Handbook is a thoroughly revised and updated version of David Clark-Carter's extremely successful Doing Quantitative Psychological Research: From Design to Report. This comprehensive handbook verses the reader in a wide range of statistical tools in order to ensure that quantitative research and the analysis of its findings go beyond mere description towards sound hypothesis formulation and testing. The entire research process is covered in detail, from selection of research design through to analysis and presentation of results. Core topics examined include: * variables and the validity of research designs * summarizing and describing data: numerous practical examples are given of both graphical and numerical methods * reporting research both verbally and in writing * univarate and bi-varate statistics: multivariate analysis and meta-analysis also benefit from dedicated chapters. This catch-all reference book will prove invaluable to both undergraduate and postgraduate students, bringing clarity and reliability to each stage of the quantitative research process.

With a new chapter on the literature review, this accessible step-by-step guide to using the five major approaches to research design is now in a thoroughly revised second edition. The prior edition's user-friendly features are augmented by a new companion website with worksheets keyed to each chapter. For each approach, the text presents a template for a research proposal and explains how to conceptualize and fill in every section. Interdisciplinary research examples draw on current events and social justice issues. Unique coverage includes hot topics--replication studies, data sharing, and preregistration; tailoring proposals to different audiences; and more. Terminology commonly used in each approach is identified and key moments of ethical decision making are flagged. The book includes a general introduction to social research, an in-depth discussion of ethics, and a chapter on how to begin a research study. New to This Edition *New or expanded discussions of theory and literature in quantitative research, replication studies, preregistration of research, the critical paradigm in qualitative research, mixed methods research, approaching different kinds of organizations in community-based participatory research, and more. *Chapter on the literature review, including the ethics of citational practices. *Companion website with worksheets to aid in learning and practicing each chapter's key concepts. *Updated examples, references, and recommended readings throughout. Pedagogical Features *Multiple "Review Stops" in each chapter--quick quizzes with answer keys. *End-of-chapter writing exercises, research activities, and suggested resources. *Bolded key terms and an end-of-book glossary. *Boxed tips from experts in the respective approaches. *Pointers to downloadable worksheets throughout the chapters. *Author-created PowerPoints and chapter tests with answer keys available to instructors using the book in a course.

Comprehensive, engaging, and punctuated with humor, this undergraduate textbook provides an interesting introduction to research methodology. Psychology Research Methods allows students to become familiar with the material through examples of research relevant to their lives. The textbook covers every major research approach in psychology. Students will learn how to evaluate and conduct the different varieties of descriptive research and experimental research. They will learn all steps of the research process from developing a research idea to writing about and presenting what they did. Each chapter contains suggestions for journal article readings and activities relevant to the topics covered. The textbook also includes a chapter on how to conduct research online and an appendix with an annotated manuscript keyed to the current edition of the American Psychological Association Publication Manual.

Designed to give readers a broad understanding of the stages and methodologies used in the marketing process, this book includes case studies and historical references relevant to the development and growth of marketing concepts practiced today.