As the internet has increasingly become more social, the value of individual reputations has risen, and a new currency based on reputation has been created. This means that not only are companies tracking what an individual is tweeting and what sites they spend the most time on, but they're using this knowledge to predict the consumer's future behavior. And a world in which Target knows that a woman is pregnant before she does, or where a person gets a job (or loses one) based on his high school hijinx is a scary one indeed. Joshua Klein's Reputation Economics asks these crucial questions: But what if there were a way to harness the power of these new technologies to empower the individual and entrepreneur? What if it turned out that David was actually better suited to navigate this new realm of reputation than Goliath? And what if he ushered in a new age of business in which reputation, rather than money, was the strongest currency of all? This is all currently happening online already. Welcome to the age of Reputation Economics: -Where Avis is currently discounting car rentals based on Twitter followers -Where Carnival Cruise Lines are offering free upgrades based on a Klout score -Where Amazon and Microsoft are a short way away from dynamically pricing their goods based on a consumer's reach and reputation online -Where Klout scores are being used to vet job applications The value of individual reputation is already radically changing the way business is done.

Reputation is power. Your reputation defines how people see you and what they will do for you. It determines whether your bank will lend you money to buy a house or car; whether your landlord will accept you as a tenant; which employers will hire you and how much they will pay you. It can even affect your marriage prospects. And in the coming Reputation Economy, it’s getting more powerful than ever. Because today, thanks to rapid advances in digital technology, anyone access huge troves of information about you – your buying habits, your finances, your professional and personal networks, and even your physical whereabouts - at any time. In a world where technology allows companies and individuals alike to not only gather all this data but also aggregate it and analyze it with frightening speed, accuracy, and sophistication, our digital reputations are fast becoming our most valuable currency. Here, Michael Fertik, CEO of Reputation.com and one of Silicon Valley’s leading futurists will draw on the insider tools, insights, research, and secrets that has make Reputation.com the leading reputation management firm, to show how to capitalize on the trends the Reputation Economy will trigger to improve your professional, financial, and even social prospects. You will learn: · What keywords to put in your resume, performance review, and LinkedIn profile to come up at the top of potential employers' search results. · How to curate your on and offline activity in way that will reduce the premiums calculated by insurers, lenders, and investors. · Tricks that will get you express or VIP treatment at banks, hotels, and other exclusive special offers. · Ways to improve your review or rating on sharing or peer review sites like Yelp or Angie’s List, or your standing – as buyer or seller - on sharing economy sites like AirBnB or Uber · How to create false tails and digital smokescreens to hide the negative information that's out there With a good digital footprint, the world is your oyster. This book will show you how to control, curate, and optimize your digital reputation to become “rich” in a world where your reputation is as valuable as the cash in your wallet.

In an increasingly Internet-focused world, online reputation, from number of Twitter followers to shopping habits, has become a new form of currency—and both consumers and companies are cashing in

This research collection compiles key articles on the economics of reputation, starting from the origins of the ideas of asymmetric quality information and reputation, and going through to current articles, including the economics of collective reputation with implications for international trade. This is an ideal research resource for a graduate course in industrial organization or for the economist with interest in reputation issues. It is a useful reference for any economist's collection.

This text seeks to raise the curtain on competitive pricing strategies and asserts that businesses often miss their best opportunity for providing consumers with what they want - an experience. It presents a strategy for companies to script and stage the experiences provided by their products.

Gossip and reputation are core processes in societies and have substantial consequences for individuals, groups, communities, organizations, and markets.. Academic studies have found that gossip and reputation have the power to enforce social norms, facilitate cooperation, and act as a means of social control. The key mechanism for the creation, maintenance, and destruction of reputations in everyday life is gossip - evaluative talk about absent third parties. Reputation and gossip are inseparably intertwined, but up until now have been mostly studied in isolation. The Oxford Handbook of Gossip and Reputation fills this intellectual gap, providing an integrated understanding of the foundations of gossip and reputation, as well as outlining a potential framework for future research. Volume editors Francesca Giardini and Rafael Wittek bring together a diverse group of researchers to analyze gossip and reputation from different disciplines, social domains, and levels of analysis. Being the first integrated and comprehensive collection of studies on both phenomena, each of the 25 chapters explores the current research on the antecedents, processes, and outcomes of the gossip-reputation link in contexts as diverse as online markets, non-industrial societies, organizations, social networks, or schools. International in scope, the volume is organized into seven sections devoted to the exploration of a different facet of gossip and reputation. Contributions from eminent experts on gossip and reputation not only help us better understand the complex interplay between two delicate social mechanisms, but also sketch the contours of a long term research agenda by pointing to new problems and newly emerging cross-disciplinary solutions.

Personalized and continuing relationships play a central role in any society. Economists have built upon the theories of repeated games and reputations to make important advances in understanding such relationships. Repeated Games and Reputations begins with a careful development of the fundamental concepts in these theories, including the notions of a repeated game, strategy, and equilibrium. Mailath and Samuelson then present the classic folk theorem and reputation results for games of perfect and imperfect public monitoring, with the benefit of the modern analytical tools of decomposability and self-generation. They also present more recent developments, including results beyond folk theorems and recent work in games of private monitoring and alternative approaches to reputations. Repeated Games and Reputations synthesizes and unifies the vast body of work in this area, bringing the reader to the research frontier. Detailed arguments and proofs are given throughout, interwoven with examples, discussions of how the theory is to be used in the study of relationships, and economic applications. The book will be useful to those doing basic research in the theory of repeated games and reputations as well as those using these tools in more applied research.