Great Legal Marketing
Title | Great Legal Marketing PDF eBook |
Author | Benjamin W. Glass |
Publisher | Morgan James Publishing |
Pages | 195 |
Release | 2011-11-01 |
Genre | Business & Economics |
ISBN | 0983712506 |
Shares marketing strategies to build law practices, including cultivating a group of followers who will send business, building a database of clients, and avoiding the common pitfalls.
The Lawyer Marketing Book
Title | The Lawyer Marketing Book PDF eBook |
Author | Matt Starosciak |
Publisher | Proven Law Publishing |
Pages | 210 |
Release | 2017-08-01 |
Genre | Business & Economics |
ISBN | 0999123106 |
The Lawyer Marketing Book (TLMB) is a great read for both experienced attorneys as well as those entering the practice of law. In fact, some say it’s a must read for any lawyer competing for clients in today’s legal market. There are four things that make TLMB unique. First, it’s interesting and engaging. TLMB uses real-life stories of other private practitioners to highlight the best and worst marketing decisions and strategies. Second, it’s comprehensive. At 300 pages, it covers everything from specific strategies for making the phone ring, to training intake personnel and negotiating with vendors, to measuring ROI. Third, it’s written by a true pro in the industry. Matt Starosciak has nearly two decades of experience on all sides of the law firm marketing process, including work as a lawyer, marketing product sales rep, and consultant to some of the nation’s top law firms. Finally, TLMB provides takeaways on every page that can be implemented by attorneys today to improve their success in the practice of law.
Courting Your Clients
Title | Courting Your Clients PDF eBook |
Author | Margaret Grisdela |
Publisher | Lulu.com |
Pages | 162 |
Release | 2007 |
Genre | Law |
ISBN | 0979567408 |
The Lawyer's Guide to Marketing on the Internet
Title | The Lawyer's Guide to Marketing on the Internet PDF eBook |
Author | Gregory H. Siskind |
Publisher | American Bar Association |
Pages | 204 |
Release | 2007 |
Genre | Business & Economics |
ISBN | 9781590318768 |
In this up-to-date third edition of The Lawyer's Guide to Marketing on the Internet, you'll learn how to make the latest technology work for your practice and increase your firm's visibility. This comprehensive resource provides proven online marketing strategies and guides you on how to effectively and efficiently market your law practice.
The Lawyer's Marketing Journal
Title | The Lawyer's Marketing Journal PDF eBook |
Author | Theda Snyder |
Publisher | |
Pages | |
Release | 2021-07-10 |
Genre | |
ISBN | 9781733373623 |
How to Capture and Keep Clients
Title | How to Capture and Keep Clients PDF eBook |
Author | Jennifer J. Rose |
Publisher | American Bar Association |
Pages | 292 |
Release | 2005 |
Genre | Lawyers |
ISBN | 159031526X |
In this new, in-depth book the best and most innovative solo and small firm lawyers give you their secrets, approaches and strategies to that age-old puzzle of growing your law firm. Through this wealth of savvy advice, you'll learn how to ask for business, attract and keep clients, partner with other lawyers, build a virtual law firm, use technology in client development, brand your law firm and much more.
Marketing for Attorneys and Law Firms
Title | Marketing for Attorneys and Law Firms PDF eBook |
Author | William Winston |
Publisher | Routledge |
Pages | 360 |
Release | 2013-04-15 |
Genre | Business & Economics |
ISBN | 1135022933 |
Marketing for Attorneys and Law Firms presents timely topics which are well-researched and written by a fine array of authors from around the country. As attorneys are becoming more interested in marketing and how it can benefit their practices, this book is an important tool. It aids attorneys as they evaluate and improve old marketing strategies and create new marketing strategies where such advertising was neglected. It is an ideal readings text for today’s attorney and legal consultants who wish to obtain a better insight into select aspects of marketing the law firm. This is the only readings book that focuses on these areas: applications of marketing planning, attorney selection by consumers, and client and provider attitudes toward legal services. Part Two thoroughly examines various aspects of how clients select and evaluate the performance of legal services. Today’s attorneys must first fully understand what their clients perceive about their services before jumping into marketing their services. This section provides insight that most attorneys would normally not investigate and lays the groundwork for the development of marketing programs. Part Three addresses the wide use of legal advertising, and again provides insight into what clients and attorneys think and perceive about various forms of advertising the law firm. This provides a base from which attorneys who are planning to advertise may be able to prevent failure and promote a greater level of success for the advertising program. Applied mainly to private legal practices and clinics, some of the specific topics covered in the three sections include consumers’perceptions of attorneys and legal advertising; attorneys’perceptions of marketing and advertising; perceived risk in selecting an attorney and how consumers actually select attorneys; customer/client service attributes for attorneys; measuring the effectiveness of legal advertising; market planning and strategies for today’s legal practice; promoting the legal practice; and developing referral and networking systems in legal practice. For attorneys in private practice, law firm libraries and administrators, law professors who specialize in practice development, consultants who concentrate in legal practice marketing, law school libraries, and marketing professors and consultants who teach or consult in the professional service sectors should read this invaluable reference book.