IntroductionYou can dive into social media head-first and see what happens, or you can take the time to research, evaluate, plan and execute your approach. I choose the second option. It's easy to get carried away and blindly create profiles on new social media platforms, regardless of whether your target audience is even present. With a smartphone in your pocket, it's easy to post content and release it to the world. But, what's the point?There are lots of 'how to' books on social media, and no end of blogs, but there are few that address the fear that many people have about using social media - the fear of not really knowing what to do, and not wanting to get it wrong.My aim, in writing this book, is to bring the business of social media back to basics: to compare the new with the traditional, to adopt a planned approach, and to ensure that you know how you can get results for your business.Who is this book for?If you're a marketer or a business owner, director, manager with responsibility for marketing, this book is for you. If you're involved in customer service, recruitment or sales you will also find this helpful to your day-to-day role. You'll probably be using social media already, but know you could be using it better.What you will learn in this book* That social media is not just about technology* That everything needs to start with why* What the point of social media is* Which social media platform/s you should be using* That social media is not a strategy* How to get ready to do business on social media* Why you need to listen first, then engage* That marketing is all about telling stories to the right people, at the right point in the buying process* That the power of content lies in its potential to start a conversation* If you know what you're looking for, you can focus on the measurements that matter. Wherever the future lies with social media, it's only one channel of communication. So relax!The only thing we can be certain of with social media is that it will change, so let's embrace change and focus on knowing where we want to be, and on developing a plan that will help get us there.

Surveying the many forms of non-possessive intimate relationships, this book explains how these alternative lifestyle arrangements work, psychologically, and describes the benefits and risks for those involved within contemporary contexts such as swinging, threesomes, polyamory, and recreational sex clubs. The thought that one could have sex with outsiders with the consent and support of your spouse or significant other, and still love and make love with your primary partner, is a radical notion for most men and women. And yet, an increasing number of married and unmarried couples are doing just this, and their relationships are flourishing as a result. Relax, It's Just Sex: Understanding Non-Possessive Intimate Relationships examines a relatively new form of intimate relationship that is increasingly popular among contemporary couples and singles. The book introduces the term "non-possessive intimate relationships" and shows from a psychological perspective how these arrangements work, emotionally and cognitively, for the individuals involved. Licensed clinical psychologist and relationship therapist Leslie Spurr, PhD, explores the psychologically issues involved and then takes a close look at various examples of the non-possessive intimate relationship style within several, mostly covert, contexts, in which relationship partners agree to provide each other with the freedom to engage intimately with outsiders. Written in a nontechnical, accessible style, Relax, It's Just Sex uses humor and references to popular culture, including films, novels, and songs, to engage the reader in content that is primarily informative but also entertaining. This important and eye-opening book makes clear the significance and reasons for the growing popularity of the non-possessive intimate relationship phenomenon and explains why and how this "lovestyle" may constitute a sexual revolution.

Gold-medal winner of a Next Generation Book Award, silver-medal winner of the Independent Publishers Book Award. As featured on the PBS NewsHour “A gem of a book.” — LIBRARY JOURNAL (STARRED REVIEW) A step-by-step guide to raising confident, open-minded kids in an age of religious intolerance. Relax, It's Just God offers parents fresh, practical and honest ways to address issues of God and faith with children while promoting curiosity and kindness, and successfully fending off indoctrination. A rapidly growing demographic cohort in America, secular parents are at the forefront of a major and unprecedented cultural shift. Unable to fall back on what they were taught as children, many of these parents are struggling, or simply failing, to address issues of God, religion and faith with their children in ways that promote honesty, curiosity, kindness and independence. The author sifts through hard data, including the results of a survey of 1,000 nonreligious parents, and delivers gentle but straightforward advice to both non-believers and open-minded believers. With a thoughtful voice infused with humor, Russell seamlessly merges scientific thought, scholarly research and everyday experience with respect for a full range of ways to view the world. "Relax, It's Just God" goes beyond the numbers to assist parents (and grandparents) who may be struggling to find the right time place, tone and language with which to talk about God, spirituality and organized religion. It encourages parents to promote religious literacy and understanding and to support kids as they explore religion on their own -- ensuring that each child makes up his or her own mind about what to believe (or not believe) and extends love and respect to those who may not agree with them. Subjects covered include: • Talking openly about our beliefs without indoctrinating kids • Making religious literacy fun and engaging • Talking about death without the comforts of heaven • Navigating religious differences with extended family members • What to do when kids get threatened with hell

Leading the way when the way is changing.

You might be using 'social media' everyday, but are you maximizing its potential to best benefit your business? Understanding the implications of using social media strategically to enhance and complement marketing initiatives at work is crucial to unlocking your business's growth, and Luan Wise is here to help. Written by a recognized trainer for both LinkedIn and Meta, Smart Social Media is grounded in the insights gained from hands-on consultancy work, plus hours of personal research, observations, and in-depth reviews of the platforms themselves. Both practical and informative, Smart Social Media is full of actionable insights and valuable guidance that will emphasize the importance of using social media strategically, to enhance brand awareness, boost engagement, build relationships with your customers, and keep up with ever-changing consumer behaviour. Drawing insights from real-life case studies and success stories, Luan Wise breakdown the most critical issues, including: Understanding how social media marketing can drive growth for your business; Knowing how to build a strong brand presence on relevant social media platforms; Using social media to guide buyers through their journey from awareness to advocacy; and Recognizing the benefits of collaborations, partnerships, and online communities to support business growth.

Use Social and Viral Technologies to Supercharge Your Customer Service! Use this book to bring true business discipline to your social media program and align with your organization’s goals. Top branding and marketing expert Olivier Blanchard brings together new best practices for strategy, planning, execution, measurement, analysis, and optimization. You will learn how to define the financial and nonfinancial business impacts you are aiming for--and achieve them. Social Media ROI delivers practical solutions for everything from structuring programs to attracting followers, defining metrics to managing crises. Whether you are in a startup or a global enterprise, this book will help you gain more value from every dime you invest in social media. You’ll learn how to: Align social communications with broader business goals and functions Plan for effective performance measurement Establish clarity of vision, purpose, and execution Implement guidelines and operations for effectively managing social media Get started by “listening before talking” Integrate social media into long-term marketing programs, short-term campaigns, and brand initiatives Use social media to deliver real-time, optimized customer support Leverage mobility and the “on-the-fly” social media culture Measure FRY (Frequency, Reach, and Yield) Includes a foreword by Brian Solis.

Charities play an increasingly important role in our society. Whether caring for the vulnerable, campaigning for change or enabling access to the arts, they are organisations on a mission, underpinned by social purpose. However, charities now face unique challenges in a turbulent global economic climate due to structural changes in society post Covid and pressure on disposable incomes. Charities need to transform and, in some cases, modernise for sustained increasing demand from their service users. They need to engage with a wider range of stakeholders, meet higher public expectations on transparency and governance and compete for resources from existing as well as a continuous range of new competitors. This book brings together leading scholars to think about what is needed to future proof the nonprofit sector in areas such as partnerships, collaborations, branding, communications, income generation and fundraising, stakeholder involvement and meeting the future needs of service users. This edited collection builds upon the research in the editors' first book Charity Marketing: Contemporary Issues, Research and Practice to challenge students, researchers and practitioners in understanding the challenges and opportunities ahead and think about how to future proof nonprofit marketing. Drawing from a diverse group of academics and deep-thinking practitioners, The Future of Charity Marketing focuses on how charities can prepare for the future through sharing big ideas and examples of best practice. Presenting contrasting perspectives and the latest thinking on a range of challenges, this book gives topics for classroom debate, identifies areas for future research and offers practitioners useful insights.