Create the personalized and compelling experiences that today's customers expect by harnessing AI and digital technologies to create smart connected products, with this cutting-edge guide from senior leaders at Accenture. Digital technology is both friend and foe: highly disruptive, yet it cannot be ignored. As traditional products transform into smart connected products faster than ever before, companies that fail to make use of it now put themselves in the firing line for disintermediation or even eradication. However, digital technology is also the biggest opportunity for product-making businesses to create the next generation of goods in the marketplace. In Reinventing the Product, Eric Schaeffer and David Sovie, both Senior Managing Directors at Accenture, show how this reinvention is made possible, to deliver truly intelligent, and often even autonomous, products. Reinventing the Product makes the case for companies to rethink their product strategy, innovation and engineering processes, including: - How to harness the opportunities of AI and digital technologies, such as IoT sensors, blockchain, advanced analytics, cloud and edge computing - Practical advice on transforming their entire culture to build the future of successful 'living products' - Features case studies from global organizations such as Faurecia, Signify, Symmons and Haier and interviews with thought leaders from top companies including Amazon, ABB, Tesla, Samsung and Google This book provides the only advice any product-making company needs as it embarks on, or accelerates, its digitization journey.

Recent US economic history is rife with examples of cities and regions that have experienced significant decline. Many of those localities began to slide after decades, even generations, of feeling immune to economic disaster. Boeing and Kodak, the steel industry in Pittsburg, and the automotive industry in Detroit all expected to make it golden in

Ours is the era of "reinvention". From psychotherapy to life coaching, from self-help manuals to cosmetic surgery and from corporate rebranding to urban redesign: the art of reinvention is inextricably interwoven with the lure of the next frontier, the breakthrough to the next boundary – especially boundaries of the self. In this new, updated edition of this remarkable book, Anthony Elliott examines "reinvention" as a key buzzword of our times. Through a wide-ranging and impassioned assessment, Elliott unmasks the ever-increasing globalization of reinvention – from reinvention gurus to business reinvention, from personal makeovers to corporate rebrandings. In doing so, he undertakes a serious if often amusing consideration of contemporary reinvention practices, including super-fast weight-loss diets, celebrity makeovers, body augmentations, speed dating, online relationship therapies, organizational restructurings, business downsizings and many more. The second edition of Reinvention includes a new chapter on the digital revolution and artificial intelligence, which situates reinvention within the context of technological automation. There is also a discussion of how the Covid-19 global pandemic has impacted today’s cultures of reinvention. In addition, there is a new concluding chapter in which the author develops further his theoretical account of the nature of reinvention societies. This absorbing book will continue to be the ideal introduction to reinvention for students and general readers alike. Reinvention offers a provocative and radical reflection on an issue (sometimes treated as trivial in the public sphere) that is increasingly politically urgent in terms of its personal, social and environmental consequences.

The Rabbit 3000 is a popular high-performance microprocessor specifically designed for embedded control, communications, and Ethernet connectivity. This new technical reference book will help designers get the most out of the Rabbit's powerful feature set. The first book on the market to focus exclusively on the Rabbit 3000, it provides detailed coverage of: Rabbit architecture and development environment, interfacing to the external world, networking, Rabbit assembly language, multitasking, debugging, Dynamic C and much more!Authors Kamal Hyder and Bob Perrin are embedded engineers with years of experience and they offer a wealth of design details and "insider" tips and techniques. Extensive embedded design examples are supported by fully tested source code. Whether you're already working with the Rabbit or considering it for a future design, this is one reference you can't be without! - Let the experts teach you how to design embedded systems that efficiently hook up to the Internet using networked core modules - Provides a number of projects and source code using RabbitCore, which will make it easy for the system designer and programmer to get hands-on experience developing networked devices