Focus groups are the most used and abused qualitative marketing research method. Refocusing Focus Groups by Robert J. Morais lays out, in simple terms, the best practices for planning, designing, conducting, and interpreting focus groups. This book draws upon perspectives and techniques from psychology and anthropology, along with decades of the author's and other experts' experience. Refocusing Focus Groups will appeal to busy marketing, marketing research, and advertising professionals, students, and to anyone interested in consumer research.

Broad and international in scope, Advanced Focus Group Research introduces a conceptual framework that can help researchers make informed decisions about how to plan and implement a focus group research project.

Provides a very practical and step-by-step guide to collecting and managing qualitative data,

A friendly introduction to the basics of focus group methods with an international feel and an ethical sensibility.

Focus Groups in Social Research addresses the key issues and practical requirements of the social researcher using focus groups.

Written by Jim Daly, the compassionate leader of Focus on the Family, ReFocus inspires and motivates Christians to transcend political agendas and partisan battles and instead interact with others in a way that will consistently reveal the heart of God to a desperately hurting world. Our culture has become painfully polarized, often hindering relationships with neighbors, colleagues, and the very people who need to discover the love of Jesus Christ. Remembering that we are foremost citizens of heaven serving a loving Father, we who call ourselves followers of Christ can once again be known by our love. But how? In what context and through what means? How can we tear down the walls that divide our culture, our neighborhoods and workplaces and families, in this increasingly contentious world? Drawing on a rich variety of true stories and sources both historical and contemporary--from behind the scenes in today's halls of power, to moving accounts from church history, to powerful breakthrough's in Daly's own life and ministry--Daly challenges us to reclaim our responsibility, and our privilege, as God's sons and daughters. As followers of Jesus with His humility and compassion as our model, ReFocus: Living a Life that Reflects God's Heart demonstrates how Christians can show the world an inexplicable taste of grace with no agenda other than to reveal the heart of God as the loving Abba Father He is.

This book is a starter ′DIY′ text for practitioners who are looking to conduct evaluation studies and research as part of their own professional practice. The growing emphasis on evidence-based practice means that there is an increasing need for practitioners to have at least a basic understanding of research, be aware of methodological pitfalls and to be updated on new methods. This book provides a practical, user-friendly guide to social science research methods for professionals who have benefited from little, if any, formal research methods training but find themselves in a role that requires them to read and understand complex research findings and carry out their own research as part of their professional practice. Practical Research and Evaluation is aimed at practitioners working in education, health, social care and community work. Many in this market are non-graduates or are those whose study did not contain a research element, but are required to know how research works. This book has three main aims which will benefit this audience - to enable readers to carry out small-scale research projects of their own, provide them with the basic understanding necessary to commission research, and enable them to better understand and evaluate critically research reports. This book is designed specifically for ′Do-it-Yourself′ researchers working in the public or voluntary sectors. It is accessible and relevant to practitioners, uses non-technical language wherever possible and employs grounded examples, practical tips, checklists and readings lists throughout.