While many books examine the effect that adult baby boomers have had on the country, politics, and society, few have dealt with the formative years of this influential generation-until now. Inspired by the recollections and nostalgic conversations from his fiftieth high school reunion, "typical" baby boomer Fred Arnow sets out to describe the events and environment in which he grew up. The result is a sometimes serious, often humorous examination of the world that shaped a generation. Focusing his remembrances around the graduating class of 1964, Arnow summons up powerful memories of growing up in the 1950s and coming of age in the 1960s, comparing them with the often turbulent world boomers occupy today. Baby Boomer Reflections is more than nostalgia. Arnow has created a storehouse of powerful memories boomers can share with their children and grandchildren, offering a chance to pass on the wisdom of a lifetime-a chance he wishes someone had offered him when he was a brash young man on the cusp of adulthood. Relive the events-good and bad-that made the boomers who they are. This is their story, set down on paper so that it will never be forgotten.

Soviet Baby Boomers traces the collapse of the Soviet Union and the transformation of Russia into a modern, highly literate, urban society through the life stories of the country's first post-World War II, Cold War generation. Illuminating a critical generation of people who had remained largely faceless up until now, the book reveals what it meant to "live Soviet" during the twilight of the Soviet empire.

After a multi-faceted career, M.L. (Mike) VanBlaricum has turned his attention to writing poetry and musing on his life as a Baby Boomer. The author is a prototypical Boomer. He was born in 1950 and went off to college to study engineering in the explosive year of 1968. He grew up in small towns in Illinois where he developed a fascination with science, the trombone, nature, and girls. This collection of poems, essays, and musings includes memories and reflections of being a free-range child in the Fifties, a restrained teenager in the Sixties, a college student in the Seventies, and a rambunctious retiree in the Tens. VanBlaricum's accessible writings are laced with wry humor, musical references, and surprise endings. The subject matter ranges from lost loves, the importance of puppy love to the wonderment of real love, what it means to be a Baby Boomer, teenage angst, ruminations on kite-flying and teeter-totters, a fascination with clouds, toads, and moons, and observations and sideways ponderings on natural phenomena. The internal dialogue between engineer and poet bookends this collection.

Martin H. Levinson lived in Brooklyn from his birth in 1946 to 1962, the height of the baby boom following World War II. He grew up two blocks from Ebbets Field, the home of the Brooklyn Dodgers, and attended Erasmus Hall High School, which boasts alums such as Neil Diamond, Barbra Streisand, and chess-wiz Bobby Fischer. The author's personal recollections of his middle-class childhood in Brooklyn during the 1950s alternate with chapters detailing seminal cultural events of that era including the advent of television, fast-food restaurants, big cars with fins; desegregation and the white flight to the suburbs; rock and roll, beatniks, hula hoops, The Kinsey Reports, the Cold War, McCarthyism, Playboy, and much more. Part memoir, part social history, Brooklyn Boomer offers a captivating portrait of Brooklyn and America in the mid-twentieth Century.

The Boomers are the generation that changed everything, from economics to politics to popular culture. This book examines the myriad ways and long-reaching consequences of the now fully "grown up" Baby Boomer generation on America. Once upon a time, the members of the Baby Boomer generation were young, idealistic, and hungry to change the world. And they did create sweeping, irreversible changes throughout American society—but probably not in the ways their younger selves imagined they would. Now that the Boomers are in their late-adult or retirement years, their tremendous legacy can clearly be perceived. In retrospect, the paths the members of this generation took to come to power—and how they came to terms with that power—are also apparent. This single-volume work supplies a broad yet detailed critical guide to the Boomer Generation, containing essays on key people, moments, and phenomena not only during the Boomers' 1960s heyday but also their extensive influences on American culture decades afterward. The contributors address key topics such as the rise of feminism; Civil Rights; the Vietnam War and the anti-war movement; the Beatles, the Grateful Dead, and rock 'n roll; gay rights; idealism, narcissism, and materialism; the influence of television on America, and vice versa; and the transition of Boomers from being "Yippies" to "Yuppies." This work is an ideal text for students in undergraduate or graduate courses in television studies, media studies, cultural studies, and American studies; and is highly appropriate as a supplemental text in literature, history, and philosophy surveys.

The Baby Boomers are the largest and most powerful generation in American history—and they aren’t going away any time soon. They are, on average, whiter, wealthier, and more conservative than younger generations. They dominate cultural and political institutions and make up the largest slice of the electorate. Generational conflict, with Millennials and Generation Z pitted against the aging Boomer cohort, has become a media staple. Older and younger voters are increasingly at odds: Republicans as a whole skew gray-haired, and within the Democratic Party, the left-leaning youth vote propels primary challengers. The generation gap is widening into a political fault line. Kevin Munger marshals novel data and survey evidence to argue that generational conflict will define the politics of the next decade. He examines the historical trends that made the Baby Boomers so consequential and traces the emergence of age-based political and cultural divisions. Boomers continue to prefer the media culture of their youth, but Millennials and Gen Z are using the internet to render legacy institutions irrelevant. These divergent media habits have led more people than ever to identify with their generation. Munger shows that a common “cohort consciousness” binds aging Boomer voters into a bloc—but a shared identity and purpose among Millennials and Gen Z could topple Boomer power. Bringing together expertise in data analysis and digital culture with keen insight into contemporary politics, Generation Gap explains why the Baby Boomers remain so dominant and how quickly that might change.

With Baby Boomer women spending over a trillion dollars a year, the days of 40+ women being ignored by marketers are numbered BOOM is a comprehensive guide to identifying, reaching and influencing these women. The book features insights and case histories from 40 top marketers, including executives from Intel, Ford, Seabourn Cruises, Citigroup, Wellpoint, Mary Kay, and more. Key features This is the only book on marketing to this specific demographic. Baby Boomers are the largest generational demographic today, and women not only outnumber men, but also influence as much as 80% of household purchase decisions Includes: The Eight Things You May Not Know About Boomer Women But Should, the Imago Diagnostic (ID), an assessment tool to help marketers identify what makes Baby Boomer women tick and more