Reengaging the Prospects of Rhetoric reanimates the debate over the function and scope of rhetoric. Providing a contemporary response to the volume The Prospect of Rhetoric (1971), this volume reconceptualizes that classic work to address the challenges facing the study of rhetoric today. With contributions from today’s leading rhetorical scholars, Reengaging tje Prospects of Rhetoric offers "response" essays to each chapter of the original work. Each scholar uses his/her essay as a forum in which to address three questions: As a historical document, why is this essay important? In terms of contemporary theory and/or practice, what is the significance of the essay? How can the issues raised therein be profitably addressed in the future? These provocative engagements suggest that, while the study of rhetoric has gained much ground in the intervening decades, there is more work to be done to reestablish the primacy of rhetoric in contemporary society. This volume provides students and scholars of rhetoric with a strong foundation in the issues that have shaped contemporary rhetorical theory and criticism. It offers them an accessible introduction to the challenges facing future iterations of rhetorical theory and criticism. As a standalone text or a supplemental resource for undergraduate and graduate courses in the history, theory, and criticism of rhetoric or contemporary rhetorical theory, it will help to shape rhetoric’s future role in communication studies and will foster interdisciplinary dialogues about the topic.

What explains the "triumph of capitalism"? Why do people so often respond positively to discussions favoring it while shutting down arguments against it? Overwhelmingly theories regarding capitalism's resilience have focused on individual choice bolstered by careful rhetorical argumentation. In this penetrating study, however, Catherine Chaput shows that something more than choice is at work in capitalism's ability to thrive in public practice and imagination—more even than material resources (power) and cultural imperialism (ideology). That "something," she contends, is market affect. Affect, says Chaput, signifies a semi-autonomous entity circulating through individuals and groups. Physiological in nature but moving across cultural, material, and environmental boundaries, affect has three functions: it opens or closes individual receptivity; it pulls or pushes individual identification; and it raises or lowers individual energies. This novel approach begins by connecting affect to rhetorical theory and offers a method for tracking its three modalities in relation to economic markets. Each of the following chapters compares a major theorist of capitalism with one of his important critics, beginning with the juxtaposition of Adam Smith and Karl Marx, who set the agenda not only for arguments endorsing and critiquing capitalism but also for the affective energies associated with these positions. Subsequent chapters restage this initial debate through pairs of economic theorists—John Maynard Keynes and Thorstein Veblen, Friedrich Hayek and Theodor Adorno, and Milton Friedman and John Kenneth Galbraith—who represent key historical moments. In each case, Chaput demonstrates, capitalism's critics have fallen short in their rhetorical effectiveness. Chaput concludes by exploring possibilities for escaping the straitjacket imposed by these debates. In particular she points to the biopolitical lectures of Michel Foucault as offering a framework for more persuasive anticapitalist critiques by reconstituting people's conscious understandings as well as their natural instincts.

Recent and ongoing "new materialisms" scholarship seeks to fundamentally reshape the humanities and their relationship with the sciences. While this work comprises multiple and varied currents, one of the most important, yet whose distinctive merits are arguably often underappreciated, is that influenced by the theoretical physicist and feminist philosopher Karen Barad. The first volume devoted to bringing Barad’s work into conversation with the disciplines of rhetoric and communication studies, this collection organizes that conversation primarily around her notion of "entanglement", which encourages an understanding of meaning as inherently performative, material, and ecological. In doing so, the essays in this collection variously approach rhetoric as a "figure of entanglement" in ways that contribute to and enrich both rhetoric and Barad’s theorizing. Topics range from politics to breast cancer, genealogy, the trope of academic "turns," Marx’s notion of exchange, and the "prehistoric" emergence of human consciousness. With a new foreword by the editors and afterword by Laurie E. Gries, this collection is otherwise reprinted from the 2016 "Figures of Entanglement" special issue of the journal Review of Communication.

Within the digital humanities, rhetoric has emerged as a nexus of incredible innovation, and "Rhetoric and the Digital Humanities" provides extensive and much-needed guidance on how the theories and methodologies of rhetorical studies can be marshaled in highly successful ways to enhance all work in digital humanities. In addition to an insightful introduction from the editors, the book offers essays from leading scholars in a variety of disciplines, organized into three tightly focused sections. The first consists of seven chapters that define field connections between rhetoric and the digital humanities. The second section offers six chapters focused on research methodology. And the third presents ten chapters offering forward-looking recommendations on pathways for exploring interdisciplinary trajectories between rhetorical studies and the digital humanities. This timely edited collection will do much to promote and strengthen interdisciplinary collaborations in the digital humanities.

A Revolution in Tropes is a groundbreaking study of rhetoric and tropes. Theorizing new ways of seeing rhetoric and its relationship with democratic deliberation, Jane Sutton and Mari Lee Mifsud explore and display alloiōsis as a trope of difference, exception, and radical otherness. Their argument centers on Aristotle’s theory of rhetoric through particular tropes of similarity that sustained a vision of civic discourse but at the same time underutilized tropes of difference. When this vision is revolutionized, democratic deliberation can perform and advance its ends of equality, justice, and freedom. Marie-Odile N. Hobeika and Michele Kennerly join Sutton and Mifsud in pushing the limits of rhetoric by engaging rhetoric alloiostrophically. Their collective efforts work to display the possibilities of what rhetoric can be. A Revolution in Tropes will appeal to scholars of rhetoric, philosophy, and communication

A Theory of Contemporary Rhetoric describes, explains, and argues the overarching theory of contemporary rhetoric. This current view of rhetoric brings together themes in the communication arts, including political literary criticism; bi- and multi-lingualism; multimodality; framing as an artistic and sociological device for composition and interpretation; literacy in the digital age; and the division between fiction and ‘non-fiction’ in language/literature studies. Chapters explore the implications of rhetoric for particular aspects of the field. Discussions throughout the book provide illustrations that ground the material in practice. As an overarching theory in the communication arts, rhetoric is elegant as a theoretical solution and simple as a practical one. It asks such questions as who is speaking/writing/composing? to whom? why? what is being conveyed? and how is it being conveyed? Acknowledging the dirth of recent works addressing the theory of rhetoric, this book aims to fill the existing theoretical gap and at the same time move the field of language/literature studies forward into new territory. It provides the keynote theoretical guide for a generation of teachers, teacher educators and researchers in the fields of English as a subject; English as a second, foreign or additional language; and language study in general.

This volume presents the best scholarship from the 19th National Communication Association/American Forensic Association Conference on Argumentation, which took place July 30-August 2, 2015, at Cliff Lodge, Snowbird Resort, in Alta, Utah. The Alta Conference, first held in 1979, is the oldest conference in argumentation studies in the world and biennially brings together a lively group of scholars, representing a variety of countries, with diverse perspectives on the theory and practice of argument. The essays in Recovering Argument invite reflection upon and reconsideration of argumentation’s legacy, present status, and potential roles in social, cultural, and political life. Readers will encounter essays that treat the relationship between argumentation and memory, historical approaches to argumentation, the vitality of public and interpersonal argument, argument’s role in leadership, discursive and presentational forms of argument, and the challenges of difference. Readers also will find these topics addressed from a variety of historical, social-scientific, and critical-interpretive perspectives.