Why did Hitler put a price on Clark Gable's head? How did Audie Murphy get into the army at 17? Why did Henry Fonda dive to a sunken Kamikaze plane?

We all love heroes... We all love to hate villains... But how well do movies create characters that we love and hate? Psychologist Scott Allison and writing expert Greg Smith present a new way of understanding heroes and villains. Inside this book you'll find: * An innovative new classification scheme of heroes and villains * The key to good characters in the movies: Transformation * The Eight Great Arcs of Transformations in heroes and villains * How heroes and villains transform morally, emotionally, and physically * How the hero's journey differs from the villain's journey * 50 reviews of movie heroes and villains in 2014 "Allison and Smith have deftly crafted THE premier text of heroes and villains in contemporary cinema. A shiny portrait that brilliantly dissects the hero-villain dichotomy through a dense mixture of passion, knowledge, and humor to offer profound insights into the hero-villain relationship." -- Jason Roy, The Hero Construction Company

Writing expert Greg Smith and noted psychologist Scott Allison describe the elements of the classic hero journey and offer reasons why heroes are psychologically important to us all. Inside this book you'll find: *A new classification scheme identifying movie heroes as Lone Heroes, Duos, or Ensembles. *A review of 75 movies released in 2013, showing which movies are effective in portraying the hero's journey and which movies fell flat. *Best and Worst Movies, along with the year's Best Movie Heroes. *The Five Great Truths about movie heroes.

The HERO Effect is based on Kevin Brown's highly sought after keynote experience.In a fresh and entertaining style, Kevin shares ideas, strategies and principles that will inspire and equip readers to show up every day and make a positive difference. At the heart of Kevin's message is a simple, yet powerful philosophy for life that drives every thought, every action and ultimately every result we achieve both personally and professionally. Your team will be motivated to reach beyond what is required and do something remarkable!This book is designed to help individuals and organizations:Achieve greater results by eliminating "ordinary" thinking and mastering the habit of excellence.Own the moments that matter (and they all matter) by taking responsibility for their attitude, their actions and their results.Create meaningful relationships and deliver an extraordinary experience for every "customer" at work and at home.