New information technologies have, to an unprecedented degree, come to reshape human relations, identities and communities both online and offline. As Internet narratives including online fiction, poetry and films reflect and represent ambivalent politics in China, the Chinese state wishes to enable the formidable soft power of this new medium whilst at the same time handling the ideological uncertainties it inevitably entails. This book investigates the ways in which class, gender, ethnicity and ethics are reconfigured, complicated and enriched by the closely intertwined online and offline realities in China. It combs through a wide range of theories on Internet culture, intellectual history, and literary, film, and cultural studies, and explores a variety of online cultural materials, including digitized spoofing, microblog fictions, micro-films, online fictions, web dramas, photographs, flash mobs, popular literature and films. These materials have played an important role in shaping the contemporary cultural scene, but have so far received little critical attention. Here, the authors demonstrate how Chinese Internet culture has provided a means to intervene in the otherwise monolithic narratives of identity and community. Offering an important contribution to the rapidly growing field of Internet studies, this book will also be of interest to students and scholars of Chinese culture, literary and film studies, media and communication studies, and Chinese society.

New information technologies have, to an unprecedented degree, come to reshape human relations, identities and communities both online and offline. As Internet narratives including online fiction, poetry and films reflect and represent ambivalent politics in China, the Chinese state wishes to enable the formidable soft power of this new medium whilst at the same time handling the ideological uncertainties it inevitably entails. This book investigates the ways in which class, gender, ethnicity and ethics are reconfigured, complicated and enriched by the closely intertwined online and offline realities in China. It combs through a wide range of theories on Internet culture, intellectual history, and literary, film, and cultural studies, and explores a variety of online cultural materials, including digitized spoofing, microblog fictions, micro-films, online fictions, web dramas, photographs, flash mobs, popular literature and films. These materials have played an important role in shaping the contemporary cultural scene, but have so far received little critical attention. Here, the authors demonstrate how Chinese Internet culture has provided a means to intervene in the otherwise monolithic narratives of identity and community. Offering an important contribution to the rapidly growing field of Internet studies, this book will also be of interest to students and scholars of Chinese culture, literary and film studies, media and communication studies, and Chinese society.

This book offers an in- depth study of the quasi- political, self-deprecating, and parodic buzzwords and memes prevalent in Chinese online discourse. Combining discourse analysis with in- depth audience research among the young internet users who deploy these buzzwords in on- and offline contexts, the book explores the historical and social implications of online wordplay for sustaining or challenging the contemporary social order in China. Yanning Huang adopts a combination of media and communications, social anthropology, and socio- linguistic perspectives to shed light on various forms of agency enacted by different social groups in their embracing, negotiation of, or disengagement from online buzzwords, before addressing how the discourses of online wordplay have been co-opted by corporations and party-media. Offering a rigorous and panoramic analysis of the politics and logics of online wordplay in contemporary China, and providing a critical and nuanced analytical framework for studying digital culture and participation in China and elsewhere, this book will be an important resource for scholars and students of media and communication studies, Internet and digital media studies, discourse analysis, Asian studies, and social anthropology.

Despite widespread consensus that China's digital revolution was sure to bring about massive democratic reforms, such changes have not come to pass. While scholars and policy makers alternate between predicting change and disparaging a stubbornly authoritarian regime, in this book Shaohua Guo demonstrates how this dichotomy misses the far more complex reality. The Evolution of the Chinese Internet traces the emergence and maturation of one of the most creative digital cultures in the world through four major technological platforms: the bulletin board system, the blog, the microblog, and WeChat. Guo transcends typical binaries of freedom and control, to argue that Chinese Internet culture displays a uniquely sophisticated interplay between multiple extremes, and that its vibrancy is dependent on these complex negotiations. In contrast to the flourishing of research findings on what is made invisible online, this book examines the driving mechanisms that grant visibility to particular kinds of user-generated content. Offering a systematic account of how and why an ingenious Internet culture has been able to thrive, Guo highlights the pivotal roles that media institutions, technological platforms, and creative practices of Chinese netizens have played in shaping culture on- and offline.

This book surveys the explosive youth culture in twenty-first century China, an active and powerful force catalysing cultural innovations, social changes, and collective efforts, re-inventing a pluralistic and multivalent youth (qingnian) in an age of enormous change, division and uncertainty. Providing a comprehensive analysis of literary, cinematic, musical, televisual, and social media representations about, for and by disparate youth groups, this book seeks to offer a systematic investigation of a trans-medial and multi-locale youth culture. In so doing, it examines contributions from high school dropouts, industrial workers, migrant laborers and "leftover women", as well as best-selling writers and filmmakers, cultural entrepreneurs, queer idols and fans, and young feminist activists. Observing the Chinese youths’ deployment of "small" genres, such as light novels and short videos, in addition to digital media, this book ultimately demonstrates the renewal of cultural forms and the transformative power of networked "small" atomized individuals in reinventing a youthful coalition of silenced, belittled, and marginalized groups. A thoroughly interdisciplinary study, Youth Economy, Crisis, and Reinvention in Twenty-First-Century China will be useful to students and scholars of Chinese culture and society, as well as Literary Studies, Cultural Studies, Gender Studies and Media Studies.

Chinese Environmental Humanities showcases contemporary ecocritical approaches to Chinese culture and aesthetic production as practiced in China itself and beyond. As the first collaborative environmental humanities project of this kind, this book brings together sixteen scholars from a diverse range of disciplines, including literary and cultural studies, philosophy, ecocinema and ecomedia studies, religious studies, minority studies, and animal or multispecies studies. The fourteen chapters are conceptually framed through the lens of the Chinese term huanjing (environment or “encircling the surroundings”), a critical device for imagining the aesthetics and politics of place-making, or “the practice of environing at the margin.” The discourse of environing at the margins facilitates consideration of the modes, aesthetics, ethics, and politics of environmental inclusion and exclusion, providing a lens into the environmental thinking and practices of the world’s most populous society.

With China’s rapid advancements in urbanization and industrialization, there has been significant labor movement away from agriculture in the rural regions. Using four village case studies, Song examines how this restructuring process affects the rural population. Much of her research is centered on their various perceptions and reactions towards the market reforms. How are their lives reshaped through the employment transition? Along with the changes of family life and the diversification of development models, how do an individual’s gender and background play a role in determining employment? These are the broad questions that Song addresses through detailed analysis of four different villages, in light of China’s move towards decentralization of its rural economy.