BlogTalk, the International Conference on Social Software, brings together different groups of people using and advancing the Internet and its usage: technical and conceptual developers, researchers with interdisciplinary backgrounds, and practitioners alike. The focus is on social software as an expression of a culture that is based on the exchange of information, ideas and knowledge. The present volume includes 6 papers from BlogTalk 2008 as well as 11 papers from BlogTalk 2009. The areas discussed include: forms and consequences of emerging social software practices; social software in enterprise and educational environments; the political impact of social software; applications, prototypes, concepts and standards.

BlogTalk, the International Conference on Social Software, brings together different groups of people using and advancing the Internet and its usage: technical and conceptual developers, researchers with interdisciplinary backgrounds, and practitioners alike. The focus is on social software as an expression of a culture that is based on the exchange of information, ideas and knowledge. The present volume includes 6 papers from BlogTalk 2008 as well as 11 papers from BlogTalk 2009. The areas discussed include: forms and consequences of emerging social software practices; social software in enterprise and educational environments; the political impact of social software; applications, prototypes, concepts and standards.

"This book provides an overview of current Web 2.0 technologies and their impact on organizations and educational institutions"--Provided by publisher.

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Although the precepts of software engineering have been around for decades, the field has failed to keep pace with rapid advancements in computer hardware and software. Modern systems that integrate multiple platforms and architectures, along with the collaborative nature of users who expect an instantaneous global reach via the Internet, require u

From the Dachis Group—the global leader in social business—comes the groundbreaking book on transformative social business strategies. Social Business By Design is the definitive management book on how to rethink the modern organization in the social media era. Based on their research and work through the Dachis Group, thought leaders Dion Hinchcliffe and Peter Kim deftly explore how the social, cultural, and technological trends provoked by the social media explosion are transforming the business environment. Designed as both a strategic overview and a hands-on resource, Social Business By Design clearly shows how to choose and implement a social business strategy and maximize its impact. Explains the mechanisms, applications, and advantages of a strategic array of social media topics, including social media marketing, social product development, crowdsourcing, social supply chains, social customer relationship management, and more Features examples from high-profile companies such as SAP, Procter & Gamble, MillerCoors, Bloomberg, HBO, Ford, and IBM who have implemented social business strategies Draws on the extensive research and expertise of the Dachis Group, which has helped numerous Fortune 500 clients plan, build, and activate effective social business solutions Containing actionable, high-impact techniques that save time and the bottom line, Social Business By Design will transform any organization's strategy to ensure success and avoid disruption in a fast-moving world.

The new generation of internet technologies and web applications is seeing a growth in social software and networking, as well as other communications tools. This infrastructure of social interaction and collaboration has provided an increase in more dynamic user participation and expertise in knowledge of contents and facts traditionally only held by experts. Social Software and the Evolution of User Expertise: Future Trends in Knowledge Creation and Dissemination examines the vital role that social software applications play in regards to the cultural definitions of experts and challenges the reader to consider how recent changes in this area influence how we create and distribute knowledge. This collection brings together scholars and practitioners from various disciplines and professions to project a new kind of thinking about the understanding of the major changes in many professions.