Die beiden ursprünglich 1992 veröffentlichten Bände liegen nun in zusammengefaßter Paperback-Form vor. Reality Rules beleuchten die Syntax und die Semantik der Sprache, in der mathematische Modellierungsregeln niedergelegt werden. Eine Vielzahl von Beispielen zeigt praktische Anwendungen auf; auch ein Lösungsband zur Unterstützung des Selbststudiums ist erhältlich.

One of our great contemporary scientists reveals the ten profound insights that illuminate what everyone should know about the physical world In Fundamentals, Nobel laureate Frank Wilczek offers the reader a simple yet profound exploration of reality based on the deep revelations of modern science. With clarity and an infectious sense of joy, he guides us through the essential concepts that form our understanding of what the world is and how it works. Through these pages, we come to see our reality in a new way--bigger, fuller, and stranger than it looked before. Synthesizing basic questions, facts, and dazzling speculations, Wilczek investigates the ideas that form our understanding of the universe: time, space, matter, energy, complexity, and complementarity. He excavates the history of fundamental science, exploring what we know and how we know it, while journeying to the horizons of the scientific world to give us a glimpse of what we may soon discover. Brilliant, lucid, and accessible, this celebration of human ingenuity and imagination will expand your world and your mind.

An impassioned look at games and game design that offers the most ambitious framework for understanding them to date. As pop culture, games are as important as film or television—but game design has yet to develop a theoretical framework or critical vocabulary. In Rules of Play Katie Salen and Eric Zimmerman present a much-needed primer for this emerging field. They offer a unified model for looking at all kinds of games, from board games and sports to computer and video games. As active participants in game culture, the authors have written Rules of Play as a catalyst for innovation, filled with new concepts, strategies, and methodologies for creating and understanding games. Building an aesthetics of interactive systems, Salen and Zimmerman define core concepts like "play," "design," and "interactivity." They look at games through a series of eighteen "game design schemas," or conceptual frameworks, including games as systems of emergence and information, as contexts for social play, as a storytelling medium, and as sites of cultural resistance. Written for game scholars, game developers, and interactive designers, Rules of Play is a textbook, reference book, and theoretical guide. It is the first comprehensive attempt to establish a solid theoretical framework for the emerging discipline of game design.

Transurfing Reality was one of the top non-fiction bestsellers in the world in 2005 and 2006. Unknown till now in the West, the series has sold over 1,300,000 copies in Russia in three years. This translation (by Natasha Micharina) describes a new way of looking at reality, indeed of creating it. It provides a scientific explanation of the laws that help you do this, building up a scientific model, speaking in detail about particular rules to follow and giving important how-to tips, illustrated with examples. The author introduces a system of specific terms, notions, and metaphors, which together make a truly convincing, thought-provoking theory of creating your own life. “You are ruled by circumstances and it will always be like that until you learn how to manage your reality,” says the author. Bringing together the cutting edge of modern science and philosophical teaching, the book's style is popular-scientific, metaphorical and conversational. Books in the series: Reality Transurfing 1: The Space of Variations; Reality Transurfing 2: A Rustle of Morning Stars; Reality Transurfing 3: Forward to the Past; Reality Transurfing 4: Ruling Reality; Reality Transurfing 5: Apples Fall to the Sky

Rarely has a book about advertising created such a commotion as this brilliant account of the principles of successful advertising. Published in 1961, Reality in Advertising was listed for weeks on the general best-seller lists, and is today acknowledged to be advertising's greatest classic. It has been translated into twelve languages and has been published in twenty-one separate editions in fifteen countries. Leading business executives, and the advertising cognoscenti, hail it as "the best book for professionals that has ever come out of Madison Avenue." Rosser Reeves says: "The book attempts to formulate certain theories of advertising, many quite new, and all based on 30 years of intensive research." These theories, whose value has been proved in the marketplace, all revolve around the central concept that success in selling a product is the key criterion of advertising. Get Your Copy Now

**WINNER OF THE 2020 NOBEL PRIZE IN PHYSICS** The Road to Reality is the most important and ambitious work of science for a generation. It provides nothing less than a comprehensive account of the physical universe and the essentials of its underlying mathematical theory. It assumes no particular specialist knowledge on the part of the reader, so that, for example, the early chapters give us the vital mathematical background to the physical theories explored later in the book. Roger Penrose's purpose is to describe as clearly as possible our present understanding of the universe and to convey a feeling for its deep beauty and philosophical implications, as well as its intricate logical interconnections. The Road to Reality is rarely less than challenging, but the book is leavened by vivid descriptive passages, as well as hundreds of hand-drawn diagrams. In a single work of colossal scope one of the world's greatest scientists has given us a complete and unrivalled guide to the glories of the universe that we all inhabit. 'Roger Penrose is the most important physicist to work in relativity theory except for Einstein. He is one of the very few people I've met in my life who, without reservation, I call a genius' Lee Smolin