"Brand Management 101" offers 101 "lessons" into the real world application of marketing principles. Broadly structured around the Ps of marketing, it offers provocative insights into how marketing challenges can be dealt with in the marketplace

Congratulations, graduate! You did it! You’re finally out on your own. But as you walk off the stage and into the Real World, you’re going to need more than a diploma to survive. Suddenly, for the first time, you’re facing questions like… How do I get a job? What do I do with all this laundry? What’s a “major”—and how do I pick one? How do I go grocery shopping? And what’s for dinner? What’s a budget, anyway— and do I need one? How do I set up a bank account? Where should I live? Don’t panic, help is on the way! Author Autumn McAlpin gives you the common-sense advice and reassurance you’ll need to tackle just about any challenge with style, grace, and enough humor to make the whole thing fun. From cap and gown to total independence, Real World 101 is the only graduate guide you’ll ever need! Autumn McAlpin is a humor and entertainment columnist for the Orange County Register. A former high school teacher, she knows how unprepared some high school graduates are for the real world— and has taken matters into her own hands! With her sharp wit and hilarious anecdotes, she is a favorite speaker for youth audiences.

In the next five years, sixteen million high school students will graduate, making up the largest group of high school graduates in this country’s history. Those students who are fortunate enough to be on the honor roll or the star quarterback of the football team will have access to the best scholarships. But what will happen to the rest of them—those students who have the potential for a great college career, but not necessarily the financial backing to attend the school of their dreams? Author Kimberly Stezala passionately believes that every student should have access to a quality education. Now, she shows parents and their kids how to approach the scholarship process like a pro. Filled with inspiring advice from successful students and scholarship providers, Scholarships 101 shows aspiring college students how to: apply for those scholarships that are the best match for their profile and skills • create a scholarship application that will stand apart from the rest and impress the judges • find the buried treasure of scholarships that aren’t necessarily available on common websites • build a team of supporters in their scholarship quest Straightforward and savvy, this book provides the extra boost many students need to plan for their futures and receive the education they deserve.

TL;DR:This book is for everyone who's asked, "Why do I know the Pythagorean theorem and not how to do my taxes?" It's not about telling you what to do, it's about gaining the knowledge in order to make your own informed choices. End of TL;DR. The information in this book is based on both scientific research and the experience of relevant experts. The book covers a myriad of subjects and shows how to:¿build wealth, and make sense of the stock market and other investment opportunities,¿understand taxation,¿prepare yourself for the realities of the working world,¿assert your lawful rights as a US citizen,¿make a plan for a successful future, ¿and much more. Choice is your greatest power, but we only have a choice when we have knowledge to go along with it.

Discusses the practical facts in life in order to live on one's own. Examines: renting an apartment, buying a car, managing money, and taking care of oneself.