Learn the new rules of real estate marketing! Old rule: Your website is all about you. New rule: Your website is all about the customer. Old rule: Online advertising will surpass offline advertising. New rule: Integrated offline and online advertising wins every time. Old rule: Delivering leads is the only job for a website. New rule: The best websites deliver leads and customer service. These are just some of the new rules of online marketing that you'll find in this helpful, hands-on guide. In the REAL ESTATE RAINMAKER Guide to Online Marketing, Dan Gooder Richard offers new solutions and proven ways to use the Internet to drive your real estate business. Whether you're a novice or a veteran real estate pro, you'll find all the cutting-edge online strategies you need to design and implement your own effective, profitable marketing strategy-with practical guidance on building a unique online brand with web domains, websites, and e-mail marketing strategies. Full of real-world examples and straightforward guidelines, the REAL ESTATE RAINMAKER Guide to Online Marketing will help you generate more leads and more business than you ever thought possible!

Would you like to triple your income as a real estate agent orbroker? Close thirty or fifty or more transactions a year, ratherthan the national average of twelve? Reduce your advertisingexpenses by half and cut marketing costs per transaction by fortypercent? Can you imagine converting 100 percent of your prospect inquiriesinto customer presentations? Working a four-day week whilemaintaining a six-figure income? Cashing out of your practicefinancially independent yet still young enough to enjoy the fruitsof your labors? If these questions sound like an impossible dream,then reality is about to give you a very pleasant surprise. Real Estate Rainmaker introduces a powerful marketing system thatmultiplies your personal efforts and enables you to generate moreprospects and close more sales at lower cost. Drawing on provenmarketing principles and insights from other industries, Dan GooderRichard, a leading authority on real estate marketing, presents thedynamic 3-Step Rainmaker Lead System. Following each step of thissystem, you will learn how to: * Overcome inevitable market fluctuations faced by all real estateagents and brokers * Master the latest marketing techniques to increase leads atreduced cost * Close more prospects by focusing on customer needs * Boost referrals and maximize profits through customerretention * Write your own marketing plan in six easy mornings * Build a Trophy Database and develop an exit strategy to cash outfinancially independent Complete with an invaluable collection of marketing tools neverbefore assembled in one place and all the essential contactinformation you ll require to find what you need easily, RealEstate Rainmaker brings you a torrent of indispensable principles,techniques, and savvy insider s tips that will flood your practicewith customers, profits, and success beyond your wildestdreams. "Doing business without marketing is like winking in the dark. Youknow you re doing it, but nobody else does." From the Foreword byLaurie Moore-Moore The real estate industry has never been more active or morecompetitive than it is today. Anyone who wants to achieve realsuccess must have a foolproof marketing system to create prospects,convert them into customer appointments, and turn past clients intofuture referral sources. Real Estate Rainmaker introduces the most reliable marketing systemin the real estate industry today, the 3-Step Rainmaker LeadSystem. This is your opportunity to learn the key components of aproven, dynamic system that you can put into practice immediatelyand discover advanced marketing methods and techniques that canhelp build your practice throughout your career. In this remarkableand revolutionary guide, you ll learn: * Twenty easy techniques to boost advertising results at no extracost * Proven direct response lead generation techniques * Can t-miss direct marketing copywriting and design secrets * Unbeatable Internet marketing strategies * How to build a Trophy Database that really pays off * And much, much more to generate more leads, more sales Don t let your career languish while you waste precious marketingdollars through trial and error. Let Real Estate Rainmaker startmaking you a rainmaker today.

Rainmakers are not born. They are made. And Jeffrey Fox's powerful How to Become a Rainmaker will get you there. Now Updated and with New Success Tips! Filled with smart tips given in the Fox signature style, counter-intuitive, controversial, and practiced, this hard-hitting collection of sales advice shows readers how to woo, pursue, and finally win any customer. In witty, succinct chapters, Fox offers surprising, daring, and totally practical wisdom that will help readers rise above the competition in any company in any field. A terrific resource for CEOs, as well as anyone looking to distinguish themselves in sales--be it books, cars, or real estate--How to Become a Rainmaker offers the opportunity to rise above the competition in any company, in any field.

Harvest real success through real estate farming Are you a real estate agent ready to transform your business? Experts agree that building and operating a real estate farm is the most direct path to success. Like a traditional farm, a real estate farm is a limited geographic area in which you plant seeds via marketing and leads, tend your crops by strengthening client relationships, and harvest the fruits of your labor through repeat business and referrals, resulting in market dominance. In this essential, step-by-step guide, real estate expert Meredith Fogle shows you how to select a farm area, create farm dominance, and even how to sell an established farm business. You’ll have access to practical exercises, worksheets, and charts, plus secrets of “Famous Farmers”—top-producing real estate bloggers, TV contributors, and market leaders—who share the keys to their success. Farming, for Real Estate Agents is also filled with fundamental principles and systems that can be applied to almost any sales business to immediately increase leads and income. Whether you’re starting a career and seeking quick success or you’re an established agent looking to achieve top-producer status and transform your business, this innovative book is the only one you’ll need to reap immeasurable rewards from your real estate farm.

This book contains over 100 creative tips and strategies to market your practice.

In the wake of the housing collapse of 2008, the real estate business has never been more challenging. But for over 35 years--through up and down markets---Patricia Cliff, a Senior Vice President at The Corcoran Group, has been one of the most successful agents in the United States. In The Art of Selling Real Estate, Cliff offers a career's worth of practical advice that any agent can use right away. She explains how to build life-long relationships with clients as their trusted real estate advisor, by becoming the indispensable element in every real estate transaction--through the delivery of a consistent, authentic, remarkable high level of personalized service. Cliff's topics include: the art of the new soft sell; the necessity of selling the client on appropriate pricing; how to preserve the commission structure; how to dress up and optimally market properties; how to make money while you sleep by increasing your net worth with wise real estate investments; how to take your business to the next level with the creation and management of a successful real estate team; and how to create an exit strategy that will keep you relevant, involved and receiving a continued income flow as a rainmaker for your team.

Transform your real estate business into a sales powerhouse In The High-Performing Real Estate Team, experienced real estate coach Brian Icenhower shares the systems and secrets of top real estate agents and brokerages. The book offers actionable systems and processes that can be immediately implemented to take you, your fellow agents, and your team or brokerage to the next level. Focusing on the 20% of activities that drive expansion, this book shows you how to create renewed enthusiasm, productivity, engagement, and exponential growth at your real estate team. With this book, you will: Discover how to create a viral goal that spreads throughout your team and drives change Learn to focus on core activities that result in the majority of your growth and productivity Cultivate personal responsibility with public accountability and accelerate growth with a custom team dashboard that measures metrics for success Written for real estate agents, teams, brokerages and franchise owners, The High-Performing Real Estate Team is an indispensable resource that will guide you toward growth while providing you with the resources and downloadable materials to reach your goals faster.