'Alain has given so much to real estate and real estate professionals fortunate enough to work with him. I consider him a mentor of mine. His leadership, his pure business intelligence, his values, his insights and his wisdom continue shaping our industry.' Gino Blefari, CEO of HomeServices of America From France to California, from journalism to real estate, from sales associate to founder, executive vice-president, general manager, CEO, or president of several of the top companies in the US, such has been the professional itinerary of Alain Pinel, an American real estate icon in constant search for business excellence. In Real Estate Management Strategies and Tactics, Alain shows managers of all levels, from office sales managers to CEOs, how to reach top performance and make success more predictable, measurable and sustainable. A must read for real estate leaders.

Real Estate Marketing is specifically designed to educate real estate students with the art and science of the real estate marketing profession. The ideal textbook for undergraduate and graduate level classes in business school and professional / continuing education programs in Real Estate, this book will also be of interest to professional real estate entrepreneurs looking to boost their knowledge and improve their marketing techniques. The book is divided into five major parts. Part 1 focuses on introducing students to fundamental concepts of marketing as a business philosophy and strategy. Concepts discussed include strategic analysis, target marketing, and the four elements of the marketing mix: property planning, site selection, pricing of properties, and promotion of properties. Part 2 focuses on personal selling in real estate. Students will learn the exact process and steps involved in representing real estate buyers and sellers. Part 3 focuses on negotiations in real estate. How do effective real estate professionals use negotiation approaches such as collaboration, competition, accommodation, and compromise as a direct function of the situation and personalities involved in either buying or selling real estate properties? Part 4 focuses on human resource management issues such as recruiting and training real estate agents, issues related to performance evaluation, motivation, and compensation, as well as issues related to leadership. Finally, Part 5 focuses on legal and ethical issues in the real estate industry. Students will learn how to address difficult situations and legal/ethical dilemmas by understanding and applying a variety of legal/ethical tests. Students will also become intimately familiar with the industry’s code of ethics.

For over 25 years, this guide has been the trusted source of information on over 6,000 educational programs offered by business, labor unions, schools, training suppliers, professional and voluntary associations, and government agencies. These programs provide educational credit to students for learning acquired in noncollegiate settings. Each entry in the comprehensive National Guide provides: BL Course title as assigned by the participating organization BL Location of all sites where the course is offered BLDuration in contact hours and days or weeks BL The period during which the credit recommendation applies BL The purpose for which the course was designed BL The abilities or competencies acquired by the student upon successful completion of the course BL The teaching methods, materials, equipment, and major subject areas covered BL College credit recommendations offered in four categories (by level of degrees) and expressed in semester hours and subject area(s) in which credit is applicable. The introductory section includes the Registry of Credit Recommendations, an ACE College Credit Recommendation Service transcript system.

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