Readings in Modern Marketing
Title | Readings in Modern Marketing PDF eBook |
Author | John A. Quelch |
Publisher | Chinese University Press |
Pages | 772 |
Release | 2006 |
Genre | Business & Economics |
ISBN | 9789629962791 |
Readings in Modern Marketing is a collection of Professor Quelch's highly-praised scholarly articles previously published in leading business journals. Topics covered include marketing and business strategy, managing product lines, pricing, managing the point of sales, global marketing, building global brands, marketing and the new technologies, marketing and society, and so forth. Readings in Modern Marketing offers important theories as well as practical, insightful tactics. It is an indispensable source of reference.
Readings in Modern Marketing
Title | Readings in Modern Marketing PDF eBook |
Author | |
Publisher | |
Pages | 755 |
Release | 2006 |
Genre | |
ISBN |
Modern Marketing Thought [: Readings
Title | Modern Marketing Thought [: Readings PDF eBook |
Author | John Howard Westing |
Publisher | |
Pages | 430 |
Release | 1964 |
Genre | Marketing |
ISBN |
Modern Marketing Management
Title | Modern Marketing Management PDF eBook |
Author | R. J. Lawrence |
Publisher | |
Pages | 413 |
Release | 1971 |
Genre | Marketing |
ISBN |
Readings in International Business
Title | Readings in International Business PDF eBook |
Author | Robert Z. Aliber |
Publisher | MIT Press |
Pages | 538 |
Release | 1993 |
Genre | Business & Economics |
ISBN | 9780262510660 |
This collection of readings provides a solid grounding in the major practical business decisions that students and managers face in a global setting. The organization of the reader emphasizes general patterns of trade and investment flows, while examining in depth - the reasons for the internationalization of firms and the international dimension of various functional areas, including finance, accounting, marketing, and production.In six sections the readings take up changes in international ownership patterns, corporate strategy, international marketing issues, the basic financial decisions and taxation issues for a multinational firm, and political risk. Each section includes an introduction that outlines the basic ideas to be discussed, as well as questions, key terms, and suggestions for further reading.Robert Z. Aliber is Professor of International Economics and Finance at the Graduate School of Business at the University of Chicago. Reid W. Click is Assistant Professor of Economics in the Lemberg Program in International Economics and Finance at Brandeis University.
Modern Marketing Management
Title | Modern Marketing Management PDF eBook |
Author | |
Publisher | |
Pages | |
Release | 1973 |
Genre | |
ISBN |
Modern Marketing Mangement
Title | Modern Marketing Mangement PDF eBook |
Author | R. J. Lawrence |
Publisher | |
Pages | 413 |
Release | 1971 |
Genre | |
ISBN |