Through a study of the readership of the most popular commercial daily newspaper in China during the early twentieth century, Reading Shenbao investigates ideas of nationalism, consumerism and individuality, looking at the relationship between advertising, modern lifestyles and changing social attitudes in China as it underwent modernization.

Madmen in Shanghai: A Social History of Advertising in Modern China (1914–1956) provides a novel perspective on the emergence of Chinese consumer society through an extensive historical investigation of the advertising industry in pre-Communist China. Utilizing a diverse array of previously unexplored primary sources, including professional literature, newspapers, photographs, and municipal archives, it charts the development and growing influence of the advertising profession, fostered by professional organizations, agencies, and prominent practitioners. It underscores the crucial role of this hybrid and transnational profession in introducing an expanding array of consumer products and in shaping the enduring narrative of the “four hundred million customers.” This book will be of interest to scholars specializing in modern Chinese history, urban and consumer studies, media and mass communication, and also for professionals engaged in the fields of advertising and marketing.

In 1872 in the treaty port of Shanghai, British merchant Ernest Major founded one of the longest-lived and most successful of modern Chinese-language newspapers, the Shenbao. His publication quickly became a leading newspaper in China and won praise as a "department store of news," a "forum for intellectual discussion and moral challenge," and an "independent mouthpiece of the public voice." Located in the International Settlement of Shanghai, it was free of government regulation. Paradoxically, in a country where the government monopolized the public sphere, it became one of the world's most independent newspapers. As a private venture, the Shenbao was free of the ideologies that constrained missionary papers published in China during the nineteenth century. But it also lacked the subsidies that allowed these papers to survive without a large readership. As a purely commercial venture, the foreign-managed Shenbao depended on the acceptance of educated Chinese, who would write for it, read it, and buy it. This book sets out to analyze how the managers of the Shenbao made their alien product acceptable to Chinese readers and how foreign-style newspapers became alternative modes of communication acknowledged as a powerful part of the Chinese public sphere within a few years. In short, it describes how the foreign Shenbao became a "newspaper for China."

"Popular operas in late imperial China were a major part of daily entertainment, and were also important for transmitting knowledge of Chinese culture and values. In the twentieth century, however, Chinese operas went through significant changes. During the first four decades of the 1900s, led by Xin Wutai (New Stage) of Shanghai and Yisushe of Xi’an, theaters all over China experimented with both stage and scripts to present bold new plays centering on social reform. Operas became closely intertwined with social and political issues. This trend toward “politicization” was to become the most dominant theme of Chinese opera from the 1930s to the 1970s, when ideology-laden political plays reflected a radical revolutionary agenda.Drawing upon a rich array of primary sources, this book focuses on the reformed operas staged in Shanghai and Xi’an. By presenting extensive information on both traditional/imperial China and revolutionary/Communist China, it reveals the implications of these “modern” operatic experiences and the changing features of Chinese operas throughout the past five centuries. Although the different genres of opera were watched by audiences from all walks of life, the foundations for opera’s omnipresence completely changed over time."

This book explores the rise of Shanghai-based popular magazines produced by the “Mandarin Ducks and Butterflies School” in early twentieth-century China. It examines the national, gender, family, and social imaginaries constructed and negotiated through a complex network of relationships between popular writers, magazine editors, and their intended readers, which were represented in various forms of popular narratives, including patriotic stories, war/military stories, family narratives, domestic fiction, utopian writings, and industrial-business stories. The author argues that the national imagination, social ideals, and the notions of ideal womanhood and the new family, were intrinsically linked and integral to the search for cultural identity of the emerging Chinese “middle society” and an expression of their collective sensibilities, experiences, and aspirations. This book suggests that the cultural imaginaries configurated in these magazine stories articulated a shared quest for modernity, one that emphasized sentiment, quotidian experience, the pursuit of the modern family and individual success, strengthening of the nation, and the reinvention of cultural tradition. Popular magazines and fiction, therefore, became uniquely instrumental in catalyzing the process of Chinese modernity, which emerged and developed along the symbiotic interrelations between the private and the public, the traditional and the modern, and the real and the imaginary.

"Body, Society, and Nation tells the story of China’s unfolding modernity by exploring the changing ideas, practices, and systems related to health and body in late nineteenth- and twentieth-century Shanghai. The pursuit of good health loomed large in Chinese political, social, and economic life. Yet, “good health” had a range of associations beyond individual well-being. It was also an integral part of Chinese nation-building, a goal of charitable activities, a notable outcome of Western medical science, a marker of modern civilization, and a commercial catchphrase. With the advent of Western powers, Chinese notions about personal hygiene and the body gradually expanded. This transformation was complicated by indigenous medical ideas, preexisting institutions and social groups, and local cultures and customs.This study explores the many ways that members of the various strata of Shanghai society experienced and understood multiple meanings of health and body within their everyday lives. Chieko Nakajima traces the institutions they established, the regulations they implemented, and the practices they brought to the city as part of efforts to promote health. In doing so, she explains how local practices and customs fashioned and constrained public health and, in turn, how hygienic modernity helped shape and develop local cultures and influenced people’s behavior."