What does the Frankfurt School have to say about the creative industries? Does the spread of Google prove we now live in an information society? How is Madonna an example of postmodernism? How new is new media? Does the power of Facebook mean we're all media makers now? This groundbreaking volume – part reader, part textbook - helps you to engage thoroughly with some of the major voices that have come to define the landscape of theory in media studies, from the public sphere to postmodernism, from mass communication theory to media effects, from production to reception and beyond. But much more than this, by providing assistance and questions directly alongside the readings, it crucially helps you develop the skills necessary to become a critical, informed and analytical reader. Each reading is supported on the facing page by author annotations which provide comments, dissect the arguments, explain key ideas and terminology, make references to other relevant material, and pose questions that emerge from the text. Key features: Opening chapters: ‘What is theory?’ and ‘What is reading?’ bring alive the importance of both as key parts of media scholarship Pre-reading: substantial Introductory sections set each text and its author in context and show the relevance of the reading to contemporary culture Post-reading: Reflection sections summarise each reading’s key points and suggests further areas to explore and think about 4 types of annotations help you engage with the reading – context, content, structure, and writing style .... as well as questions to provoke further thought Split into 4 sections – Reading theory, Key thinkers and schools, Approaches and Media Theory in context New to the second edition: New chapters on New Media, and Audiences as Producers Reading Media Theory will assist you in developing close-reading and analytic skills. It will also increase your ability to outline key theories and debates, assess different case studies critically, link theoretical approaches to a particular historical context, and to structure and present an argument. As such, it will be essential reading for undergraduate and postgraduate students of media studies, cultural studies, communication studies, the sociology of the media, popular culture and other related subjects.

What does the Frankfurt School have to say about the creative industries? Does the spread of Google prove we now live in an information society? How is Madonna an example of postmodernism? How new is new media? Does the power of Facebook mean we're all media makers now? This groundbreaking volume – part reader, part textbook - helps you to engage thoroughly with some of the major voices that have come to define the landscape of theory in media studies, from the public sphere to postmodernism, from mass communication theory to media effects, from production to reception and beyond. But much more than this, by providing assistance and questions directly alongside the readings, it crucially helps you develop the skills necessary to become a critical, informed and analytical reader. Each reading is supported on the facing page by author annotations which provide comments, dissect the arguments, explain key ideas and terminology, make references to other relevant material, and pose questions that emerge from the text. Key features: Opening chapters: ‘What is theory?’ and ‘What is reading?’ bring alive the importance of both as key parts of media scholarship Pre-reading: substantial Introductory sections set each text and its author in context and show the relevance of the reading to contemporary culture Post-reading: Reflection sections summarise each reading’s key points and suggests further areas to explore and think about 4 types of annotations help you engage with the reading – context, content, structure, and writing style .... as well as questions to provoke further thought Split into 4 sections – Reading theory, Key thinkers and schools, Approaches and Media Theory in context New to the second edition: New chapters on New Media, and Audiences as Producers Reading Media Theory will assist you in developing close-reading and analytic skills. It will also increase your ability to outline key theories and debates, assess different case studies critically, link theoretical approaches to a particular historical context, and to structure and present an argument. As such, it will be essential reading for undergraduate and postgraduate students of media studies, cultural studies, communication studies, the sociology of the media, popular culture and other related subjects.

The study of new media opens up some of the most fascinating issues in contemporary culture, bringing together key readings on new media, what it is, where it came from, how it affects our lives, and how it is managed. It encourages readers to pay attention to the 'new' in new media, as well as consider it as a historical phenomenon.

This comprehensive collection introduces and contextualizes media studies' most influential texts and thinkers, from early 20th century mass communication to the first stages of digital culture in the 21st century. The volume brings together influential theories about media, mediation and communication, as well as the relationships between media, culture and society. Each chapter presents a close reading of a classic text, written by a contemporary media studies scholar. Each contributor presents a summary of this text, relates it to the traditions of ideas in media studies, and highlights its contemporary relevance. The text explores the core theoretical traditions of media studies: in particular, cultural studies, mass communication research, medium theory and critical theory, helping students gain a better understanding of how media studies has developed under shifting historical conditions and giving them the tools to analyse their contemporary situation. This is essential reading for students of media and communication and adjacent fields such as journalism studies, sociology and cultural studies.

This unique part reader, part textbook brings core primary media theory readings to the student whilst assisting them with reading, understanding, decoding and deconstructing the material. The dual functionality of the book helps students to familiarise themselves with core texts and develop the necessary critical reading skills and confidence required to engage with the subject. The text is annotated throughout and explores context, content, structure and writing style in order to bring theory to life for the reader. The book is split into four sections, namely Reading theory, Key thinkers and schools, Approaches and Media Theory in context. This structure is adopted in order to encourage students to familiarise themselves with the material, and the progressive pedagogical apparatus guides them to approach it gradually whilst developing their skill set. The provision of questions to prokove further thought helps to encourage the student to read more widely around the subject and engage with core concepts of both theory and learning. Ultimately the text acts as a ‘how to read’ handbook for media theory and is structured so that students can learn the literature as well as learning how to approach it.

In recent decades, media theory has become one of the most influential trends in contemporary thinking, namely within cultural studies, the arts and humanities. Spreading mostly from the German scholarly scene, under the influence of post-structuralism, media theory has developed as a fundamental theoretical framework, for many fields of theoretical and applied research, through authors such as the late Friedrich Kittler, 1943–2011. Commenting on several aspects of Kittler’s work, and on its impact in different fields of art and culture, this essay collection examines recent developments in media theory brought about by concepts such as “cultural techniques” and “operative ontologies” and by key authors, contributing to this volume, such as Bernhard Siegert, Sybille Krämer and Peter Weibel.

This unique textbook is a manageable introduction to all the theories and approaches that make up media studies, giving students an informed, balanced and global view of media today. Exploring the evolution of media internationally, this book offers theory and evidence in its discussion of past and present modes of media. Divided into four parts, readers are offered insight into critical theories and topics such as ‘Social and Global Change,’ ‘the Influence of Media,’ ‘Intercultural Communication’ and ‘News as a Form of Knowledge.’ Written by leading experts within media studies, Balnaves, Donald and Shoesmith lend their wealth of knowledge to the student reader through this text, guiding them through the progression of cultural and media studies. Genuinely global and cutting-edge, this leading textbook is the ideal learning resource for lecturers of media studies and undergraduate and postgraduate students seeking gain a thorough understanding of worldwide media, past and present.