This systematic and authoritative book provides an unrivalled guide to understanding ad culture. It shows how the logic of commodities permeates the ways we think about ourselves, our relationships and our desires. Richly illustrated and written with great clarity, it will be essential reading for anyone interested in ad culture.

The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict. Advertising is in the midst of a massive upheaval, and while creativity is still king, it's not nearly enough. This book is an essential resource for advertising professionals who need up-to-date digital skills to reach the modern consumer. Turn great ideas into successful campaigns Work effectively in all media channels Avoid the kill shots that will sink any campaign Protect your work Succeed without selling out Today's consumer has seen it all, and they're less likely than ever to even notice your masterpiece of art and copy, let alone internalize it. Your job is to craft a piece that rises out of the noise to make an impact. Hey Whipple, Squeeze This provides the knowledge to create impressive, compelling work.

This book addresses the merits and limitations of femvertising, explores the operations of advertising and commodity feminism in a global context, and presents case studies from Anglo-American, South American and East Asian national contexts. The range of topics include the femvertising of beauty products, contraception, lingerie, breast cancer awareness, financial services and corporate branding. Focusing on the ways in which neoliberalism and postfeminism interact with foundational issues of feminist politics, the chapters in this book situate global femvertising as a complex and exciting advertising strategy which holds the potential for social change amidst an uneasy cohabitation with capitalism and commercial culture.

Creating a nexus between techno-science and more fundamental disciplines, a phenomenon is emerging in our personal lives: we are beginning to preempt traditional sources for relationship formation; we are becoming more insular and more cautious in starting relationships. The media play an enormous role in our activities, encouraging us to self-advertise in newspapers and magazines, to participate vicariously through pornographic and borderline books, talk radio, and tabloid television, to use our telephones and computers for the ultimate in “safe sex,” to engage in video dating, and to explore many other aspects in the field of technoeroticism. As straight and gay people alike live in a time of reluctant commitments, a period of playtime, and the Age of AIDS, the time has come to chronicle the role of mass communication in our search for interpersonal connections. Media-Mediated Relationships investigates the historical, economic, psychological, and sociocultural ramifications of the print and broadcast media, motion pictures, music, and new communications technologies (computers, video, interactive media, virtual reality, phone sex) in terms of both our individual and societal concerns. An extension of “cultivation analysis” by means of systems theory, it reports on a baseline survey of over 200 people regarding relationship mediation--demonstrating yet one more example of the symbiosis among and between various media sources. A descriptive case study, Media-Mediated Relationships provides a barometer for better understanding the many “singles” and others searching for meaning and relationships in the sociocultural milieu of the 1990s and beyond.

Challenging assumptions about women's magazines, Currie looks at young readers and how they interpret the message of magazines in their everyday lives. A fascinating, sometimes surprising study of young women and their relationship with print media.

This volume teaches advertising, marketing and management students how to effectively judge and critique creativity in advertising.

Warren Berger explores the structure and organisation of the advertising industry and its evolution over the past 30 years in this heavily illustrated volume. The author explains how the industry has attained its current important status.