At its most basic, re-Orientalism is defined as forms of Orientalism practiced and manifested by Orientals in representing the Orient. This book looks at the application and discourse of re-Orientalism in contemporary Indian and South Asian writing in English, particularly social realism fiction.

This book examines the use of book covers as marketing devices, asking what exactly they communicate to their readers and buyers, and what images they associate with a genre and create about a culture. Focusing on Indian women's writing in English, it combines the study of text with the study of materiality of the book.

This volume explores various new forms, objects and modes of circulation that sustain this renovated form of Orientalism in South Asian culture. The contributors identify and engage with pressing recent debates about postcolonial South Asian identity politics, discussing a range of different texts and films such as The White Tiger, Bride & Prejudice and Kama Sutra: A Tale of Love.

This book examines the use of book covers as marketing devices, asking what exactly they communicate to their readers and buyers, and what images they associate with a genre and create about a culture. Focusing on Indian women's writing in English, it combines the study of text with the study of materiality of the book.

Orientalism refers to the imitation of aspects of Eastern cultures in the West, and was devised in order to have authority over the Orient. The concept of Re-Orientalism maintains the divide between the Orient and the West. However, where Orientalism is based on how the West constructs the East, Re-Orientalism is grounded on how the cultural East comes to terms with an orientalised East. This book explores various new forms, objects and modes of circulation that sustain this renovated form of Orientalism in South Asian culture. The contributors identify and engage with recent debates about postcolonial South Asian identity politics, discussing a range of different texts and films such as The White Tiger, Bride & Prejudice and Kama Sutra: A Tale of Love. Providing new theoretical insights from the areas of literature, film studies and cultural and discourse analysis, this book is an stimulating read for students and scholars interested in South Asian culture, postcolonial studies and identity politics.

Contemporary Indian English Literature focuses on the recent history of Indian literature in English since the publication of Salman Rushdie's novel Midnight's Children (1981), a watershed moment for Indian writing in English in the global literary landscape. The chapters in this volume consider a wide range of poets, novelists, short fiction writers and dramatists who have notably contributed to the proliferation of Indian literature in English from the late 20th century to the present. The volume provides an introduction to current developments in Indian English literature and explains general ideas, as well as the specific features and styles of selected writers from this wide spectrum. It addresses students working in this field at university level, and includes thorough reading lists and study questions to encourage students to read, reflect on and write about Indian English literature critically.

Indian Writing in English and the Global Literary Market delves into the influences and pressures of the marketplace on this genre, which this volume contends has been both gatekeeper as well as a significant force in shaping the production and consumption of this literature.