Colonel Sanders, Elvis, Mickey Mouse, and Jack Daniels have been enthusiastically embraced by Japanese consumers in recent decades. But rather than simply imitate or borrow from the West, the Japanese reinterpret and transform Western products and practices to suit their culture. This entertaining and enlightening book shows how in the process of domesticating foreign goods and customs, the Japanese have created a culture in which once-exotic practices (such as ballroom dancing) have become familiar, and once- familiar practices (such as public bathing) have become exotic. Written by scholars from anthropology, sociology, and the humanities, the book ranges from analyses of Tokyo Disneyland and the Japanese passion for the Argentinean tango to discussions of Japanese haute couture and the search for an authentic nouvelle cuisine japonaise. These topics are approached from a variety of perspectives, with explorations of the interrelations of culture, ideology, and national identity and analyses of the roles that gender, class, generational, and regional differences play in the patterning of Japanese consumption. The result is a fascinating look at a dynamic society that is at once like and unlike our own.

Co-founded 40 years ago, by a young engineer named Akio Morita, Sony is now one of the most powerful and respected multinational corporations in the world, and Morita is its outspoken chairman. This autobiography charts the growth of the company, from the initial attempts to make a tape recorder to the sales of Walkman.

This is an ethnographic study, based on fieldwork and extensive personal interviews, of Brazilians of Japanese descent who have migrated to Japan in response to the government's call for ethnically acceptable unskilled workers. These people of Toyota City are among 200,000 Brazilians of Japanese descent who live in Japan today, forming Japan's third-largest minority group.

In a stunning rebuke to a large group of naysayers, Jim Rohwer convincingly argues that the Asian financial crisis of 1997-1998 was not a turn for the worse; rather it was short-lived and helped rid Asian markets of many of the problems that were holding it back. Now, while most analysts go wild over the American economy, Rohwer provides the key insights into why America is due for a slowdown while Asia is poised for tremendous growth and opportunity. Jim Rohwer has long experience in Asia as both a journalist and a business executive. The highly informed account in Remade in America comes from his own on-the-ground observation and analysis, as well as knowing all the major players in business, government, and the media in both America and Asia. Telling, in-depth interviews with people ranging from Lee Kuan Yew, the former prime minister of Singapore, and Jack Welch, the CEO of General Electric, result in deep insights into Asia's great potential. The future of Asia is as much about the United States as it is about Asia, for the forces that revolutionized the American economy in the last twenty years provide the clues for what is to come in Asia. The key to Asian growth is understanding how Asian companies have learned from the strengths of both American and Asian business models. Remade in America clearly charts how Asian industries have started managing themselves based on American standards of corporate, technological, and economic performance that began to be adopted in the late 1990s, while incorporating their own strengths of cooperative corporate and social organization. Asia is ideally suited to take advantage of the Internet revolution, and we are only now starting to see its enormous potential in this area. Rohwer's insightful analysis of Japan, China, Taiwan, South Korea, and Southeast Asia shows how, as these countries start to combine the ruthlessly efficient market democracy and accountability that America pioneered with the Asian domination of dispersed manufacturing and assembly of components, there will be major opportunities both for American corporations and for investors. In addition, technology will not only enable Asian economies to improve on their traditional strengths, it will also help Asia greatly improve its traditional poor performance in services and distribution. Remade in America is a provocative and useful book, not only for those with direct business interests in Asia but also for readers who want an informed look at this dynamic and important part of the world. There will be a new Asia, Inc., one in which such matters as finance and technology will be handled in an American way while people will be managed along Asian lines in their interactions -- a powerful combination that we ignore at our peril.

One of the world's leading social theorists provides a monumental synthesis of Japanese history, religion, culture, and social organization. Equipped with a thorough command of the subject, S. N. Eisenstadt focuses on the non-ideological character of Japanese civilization as well as its infinite capacity to recreate community through an ongoing past.

"If you're as interested in Japan as I am, I think you'll find that The Power to Compete is a smart and thought-provoking look at the future of a fascinating country." - Bill Gates, "5 Books to Read This Summer" Father and son – entrepreneur and economist – search for Japan's economic cure The Power to Compete tackles the issues central to the prosperity of Japan – and the world – in search of a cure for the "Japan Disease." As founder and CEO of Rakuten, one of the world's largest Internet companies, author Hiroshi Mikitani brings an entrepreneur's perspective to bear on the country's economic stagnation. Through a freewheeling and candid conversation with his economist father, Ryoichi Mikitani, the two examine the issues facing Japan, and explore possible roadmaps to revitalization. How can Japan overhaul its economy, education system, immigration, public infrastructure, and hold its own with China? Their ideas include applying business techniques like Key Performance Indicators to fix the economy, using information technology to cut government bureaucracy, and increasing the number of foreign firms with a head office in Japan. Readers gain rare insight into Japan's future, from both academic and practical perspectives on the inside. Mikitani argues that Japan's tendency to shun international frameworks and hide from global realities is the root of the problem, while Mikitani Sr.'s background as an international economist puts the issue in perspective for a well-rounded look at today's Japan. Examine the causes of Japan's endless economic stagnation Discover the current efforts underway to enhance Japan's competitiveness Learn how free market "Abenomics" affected Japan's economy long-term See Japan's issues from the perspective of an entrepreneur and an economist Japan's malaise is seated in a number of economic, business, political, and cultural issues, and this book doesn't shy away from hot topics. More than a discussion of economics, this book is a conversation between father and son as they work through opposing perspectives to help their country find The Power to Compete.