Straightforward, honest and rational, Reinventing the Forest Industry presents a workable plan to bring the forest industry into the environmental culture with a stronger voice in policy discussion. It takes the reader from the origins of the environmental philosophy through the development of the present environmental culture and forecasts a vigorous, renewed forest industry future based on new agreements and strategic alignments. The significance of public, perception on management of America's forests runs through each of the eight chapters of Reinventing the Forest Industry. The author, the highly respected Dr. Jean Mater, uses the experience of other industries in changing their public image as the springboard for evaluating and enhancing the forest industry's relations with the public.

Over the past decade, a sea change has occurred in the field of forestry. A vastly increased understanding of how ecological systems function has transformed the science from one focused on simplifying systems, producing wood, and managing at the stand-level to one concerned with understanding and managing complexity, providing a wide range of ecological goods and services, and managing across broad landscapes.Creating a Forestry for the 21st Century is an authoritative and multidisciplinary examination of the current state of forestry and its relation to the emergent field of ecosystem management. Drawing upon the expertise of top professionals in the field, it provides an up-to-date synthesis of principles of ecosystem management and their implications for forest policy. Leading scientists, including Malcolm Hunter, Jr., Bruce G. Marcot, James K. Agee, Thomas R. Crow, Robert J. Naiman, John C. Gordon, R.W. Behan, Steven L. Yaffee, and many others examine topics that are central to the future of forestry: new understandings of ecological processes and principles, from stand structure and function to disturbance processes and the movement of organisms across landscapes challenges to long-held assumptions: the rationale for clearcutting, the wisdom of short rotations, the exclusion of fire traditional tools in light of expanded goals for forest landscapes managing at larger spatial scales, including practical information and ideas for managing large landscapes over long time periods the economic, organizational, and political issues that are critical to implementing successful ecosystem management and developing institutions to transform knowledge into action Featuring a 16-page center section with color photographs that illustrate some of the best on-the-ground examples of ecosystem management from around the world, Creating a Forestry for the 21st Century is the definitive text on managing ecosystems. It provides a compelling case for thinking creatively beyond the bounds of traditional forest resource management, and will be essential reading for students; scientists working in state, federal, and private research institutions; public and private forest managers; staff members of environmental/conservation organizations; and policymakers.