Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.

Financial ratios are an important technique of the financial analysis of a business organization. Effective financial management is the key to running a financially successful business. Ratio analysis is critical for helping you understand financial statements, for identifying trends over time, and for measuring the overall financial health of your business. Lenders and potential investors often rely on ratio analysis for making lending and investing decisions. This book aims to not only develop an understanding of the concepts of financial ratios but also to provide the students a practical insight into the application of financial ratios for decision making and control. It analyzes the financial statements of corporate enterprises in India in diverse sectors with the help of financial ratios in order to facilitate the learning process.

Make Better Business & Investment Decisions To understand the fundamentals of ratio analysis and thus improve your business or investment profits, our concise, clear & friendly book is a great place to start. Written in a conversational manner & with explained examples, it's never a better time to take more control of your financial statements. RATIO ANALYSIS FUNDAMENTALS:How 17 Financial Ratios Can Allow You to Analyse Any Business on the Planet There is so much we can do with financial data beyond the mere compliance-required record keeping. Ratio Analysis Fundamentals teaches you the fundamentals of one of these extra applications: ratio analysis. This application allows you to take data from the financial statements & internal business records and evaluate performance, risk & efficiency and allows benchmarking and viewing trends over time. Ratio Analysis Fundamentals will give the financial statement novice power to add value to business and investments. The book covers 17 Financial Ratios that can be used for the financial analysis of a business. Each Financial Ratio Section Provides:* The formula* A worked example* Guidance on where to locate the data in the financial statements* Guidance on how to interpret the result of the ratio analysis calculation Use Ratio Analysis for:* Profitability comparison, to help improve performance of businesses and investments* Liquidity testing, to assess how comfortably a business can maintain operations* Leverage measurement, which can be used to check risk* Valuation analysis, to decide between alternative investments What's New in the 2nd Edition:* Revised and improved content in many sections as a result of the author's further research* Updated formatting to assist reading experience on mobile devices* Removal of spelling and grammatical errors to reduce confusion and improve professionalism Buy the Book Now and Start Understanding Your Business and Investments Better Now