This report is one of five that document the portrayal of sexroles in Canadian broadcast media in the autumn of 1984,following two years of industry self-regulation. Together theypresent the results of a content analysis of French language andEnglish language media, both programming and advertising, ontelevision and on radio. This study is the largest and mostcomprehensive content analysis of sex roles undertaken onCanadian media.

This report is one of five that document the portrayal of sexroles in Canadian broadcast media in the autumn of 1984,following two years of industry self-regulation. Together theypresent the results of a content analysis of French language andEnglish language media, both programming and advertising, ontelevision and on radio. This study is the largest and mostcomprehensive content analysis of sex roles undertaken onCanadian media.

The Task Force on Sex-Role Stereotyping was established in 1979 by the Canadian Radio-Television and Telecommunications Commission (CRTC). Comprised of members of the broadcasting industry, the task force included the Canadian Association of Broadcasters (CAB), the advertising industry, the Canadian Broadcasting Corporation (CBC), public members, and the CRTC. The task force published a report in 1982 that set out a wide-ranging program, based on industry self-regulation with public accountability, to improve the portrayal of women in the programming and commercial content broadcast on Canadian radio and television. The task force recommended that the CRTC monitor and assess the initiatives taken by the broadcasting and advertising industries during a 2-year period. The report contains no conclusions as to the effectiveness of self-regulation, but is rather a progress report on the self-regulatory process from the perspective of all participants. It also contains a summary of a comprehensive content analysis study commissioned by the CRTC and conducted by Erin Research. The document contains numerous charts and graphs. Ten appendices present tables, member lists, statistics, and a nine-item CBC bibliography. (JB)

Ce document présente une étude sur les manifestations de sexisme et de violence faite aux femmes dans es vidéoclips diffusés à la télévision en 1991. On y aborde précisément les points suivants : un rappel; projet de recherche sur le sexisme; les manifestations de sexisme dans les vidéoclips; les manifestations de sexisme dans les contenus; le traitement formel et le sexisme; la violence; et, les résultats de la recherche "La violence faite aux femmes".