Rapala - the very name evokes quiet mornings on a mist-shrouded lake, family expeditions in a well-worn rowboat, and - best of all- the thrilling moment when a fish explodes out of the water. This richly illustrated book tells the story of a remarkable company and the iconic angling products they produce. Rapala lures are now sold in 140 countries and are more world-record fish than any other lure. It is the dominant company in a hugely popular sport enjoyed by 44 million recreation anglers in the U.S. alone - more people than play golf or tennis combined.

Secrets no angler can afford to miss! Expert fishing guide and writer Jake MacDonald gives you inside tips on top lakes, lures and lodges. Learn the best ways and places to catch salmon, walleye, trout, muskie, pike, and catfish, from British Columbia to Northwestern Ontario. And share the memorable trips of MacDonald and In Fisherman editor Doug Stange, writer David Carpenter and well-known angler Gordon Pyzer.

Includes, beginning Sept. 15, 1954 (and on the 15th of each month, Sept.-May) a special section: School library journal, ISSN 0000-0035, (called Junior libraries, 1954-May 1961). Also issued separately.

A complete guide to all the families of artificial existing lures in the world.